Brianna Bivens
Digital Marketing Manager @Clayton
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WORK HISTORY
Digital Marketing Manager @Clayton
Maryville, TN, US
Leads multiple functional teams within Digital Marketing, including Email Marketing, Paid Media, Website Strategy, Content, SEO, and Analytics- Responsible for implementing and optimizing digital marketing strategies across channels to drive business growth and enhance customer engagement- Collaborates closely with business unit stakeholders to align digital initiatives with company revenue goals.
EDUCATION
University of Tennessee, Knoxville
Bachelor's Degree, Communication, Journalism, and Related Programs
ABOUT BRIANNA BIVENS
I am a Digital Marketing Manager with ten years of experience leading high-performing teams and driving customer-centric marketing strategies. My expertise lies in building and executing cross-channel lead nurturing programs spanning Email, Website, and SMS that strengthen brand relationships and deliver measurable results.I prioritize creating an environment where teams can thrive. I believe that when people feel supported, valued, and empowered, they deliver their best work and that directly translates into exceptional customer experiences. I focus on developing clear processes, fostering collaboration, and encouraging continuous learning so my team stays ahead of industry trends.A core part of my approach is customer experience mapping. By identifying key touchpoints and communication opportunities, my team and I design personalized, meaningful interactions that both improve customer satisfaction and increase conversion rates. Ultimately, I am passionate about uniting data-driven insights with human-centered leadership to build lasting value for both the business and its customers.
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