Brianna B. Willard
Business Development Manager @Mayer Brown
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WORK HISTORY
Business Development Manager @Mayer Brown
San Francisco, CA, US
EDUCATION
Eastern Regional High School
High School Diploma
Saint Joseph's University - Erivan K. Haub School of Business
Master of Business Administration (MBA), Business Administration and Management, General
Saint Joseph's University
Bachelor of Arts (B.A.), Communication and Media Studies & English
ABOUT BRIANNA B. WILLARD
With over 10 years of experience in legal marketing, I bring a strategic, results-driven approach to business development and marketing within the legal industry. My passion lies in helping law firms grow through thoughtful, proactive marketing strategies that align with their business goals and strengthen their market presence.Throughout my career, I have partnered with firm leadership to design and implement initiatives that enhance brand awareness, support client development, and strengthen market differentiation. I bring a strategic mindset, a deep understanding of the legal industry, and a collaborative approach that aligns marketing efforts with broader business objectives. Whether it\'s crafting compelling communications, managing high-impact PR campaigns, or advising on firm-wide and practice-specific marketing strategy, I thrive at the intersection of creativity and strategy.My strengths lie in identifying growth opportunities, optimizing marketing functions and leading cross-functional initiatives that support firm-wide priorities. I\'m passionate about building strategies that are not only innovative and impactful, but also sustainable in an evolving legal marketplace.
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