Brianna Leary

About Brianna Leary

I am a Marketing Manager with expertise in developing and executing integrated marketing strategies that connect technical products to customers in meaningful ways. I lead multi-channel marcom campaigns, craft compelling product messaging, and create high-impact content and sales enablement tools that drive awareness, adoption, and engagement across low voltage transformer products.With strong project management skills, I collaborate with cross-functional teams to deliver seamless product launches, while also optimizing digital experiences, gathering customer insights, and conducting market research to inform strategy. I’m especially passionate about creating high-quality content that simplifies complex information, making it clear, engaging, and easy for customers to consume—strengthening both customer experience and brand impact.Top strengths according to Gallup CliftonStrengths assessment: Responsibility | Achiever | Strategic | Relator | Developer

Experience

1. Marketing Manager

   施耐德电气

   Dec 2024 — Present

   Marketing Strategy & Planning: Develop and execute integrated marketing strategies and campaign plans across the NAM Transformer League and low voltage transformer products, driving engagement through multi-channel activations and events-Messaging & Positioning: Define and articulate compelling product messaging, including value propositions, benefits, and feature overviews, tailored for both internal stakeholders and external audiences-Content Creation & Enablement – Build and maintain a wide range of high-impact marketing and sales enablement assets to support product launches and strategic initiatives.(Brochures, guides, FAQs, videos, training materials, use cases, etc.)-Product Launch Support: Collaborate with cross-functional teams in sprint squads (Business, R&D, Engineering, and Global Supply Chain) to ensure seamless delivery of marketing activities. Apply strong project management skills to align timelines, manage dependencies, hold teams accountable, and mitigate risks to ensure on-time delivery-Voice of Customer: Design and scope customer research initiatives to gather actionable insights, ensuring customer needs and feedback directly inform marketing strategies and product decisions-Digital Experience Management: Audit and optimize product web pages to improve user experience and brand consistency. Lead discussions on digital presentation of web pages and enablement tools and manage updates of technical documents and offer data through ticketing systems-Market & Competitive Intelligence: Conduct in-depth research on industry trends, growth drivers, and competitive landscapes to inform strategic planning and decision-making-Vendor & Partner Relations: Manage and collaborate with external marketing vendors to maximize resources, drive efficiencies, and ensure high-quality execution.

Education

• Bryant University

  Bachelor's degree, Marketing

  2014 — 2018

Skills

• Communication
• Perception
• Marketing Strategy
• Social Media
• Quality Control
• Marketing
• Microsoft Powerpoint
• Microsoft Word
• Team Leadership
• Social Media Marketing
• Management
• Microsoft Excel
• Yammer
• Writing
• Digital Marketing
• Teamwork
• Research
• Customer Service
• Facebook
• Search Engine Optimization (SEO)
• Leadership
• Public Speaking
• Networking
• Invoicing
• Content Management
• Budgeting
• Client Billing
• Thrive in a Fast-Paced Environment
• Retail
• Twitter
• Outsourcing
• Account Management
• Problem Solving
• Easily Adaptable
• Organization Skills
• Event Management
• Delegation
• Event Planning
• Radio
• Microsoft Office