Brian Bishop-Wilkey
Strategic Research Leader | Data-Driven Storyteller | Relationship Quantifier
- Role
- Lead User Researcher at Dexcom
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Brian Bishop-Wilkey
Experienced research leader with a deep foundation in both qualitative and quantitative methodologies, driving actionable insights across tech, insurance, and CPG industries. Adept at aligning cross-functional teams around data-informed strategy, creating customer-centric research programs, and leveraging advanced analytics to influence product design, category growth, and operational transformation. Known for translating complex behavioral data into strategic outcomes that reduce risk, optimize processes, and increase profitability. Core competencies include:Mixed Methods Research | User Experience & Customer Insights | Advanced Statistics (HLM, SEM, Segmentation)| Qualtrics, DScout, UserTesting | SQL & Power BI | Nielsen & IRi | Psychographic Segmentation | Journey Mapping & Task Analysis | Agile Product Collaboration | Insurance & CPG Strategy | Workshop Facilitation | Predictive Modeling
Experience
Lead User Researcher
Sep 2025 — Present · Columbus, OH, US
Lead User Research on Global Clinical Products post-launch; provide key understanding of user claims and needs to product teams. Collaborate with Product Management, Design, Data Science, and Market Research to infuse customer feedback into the product lifecycle. Discover, categorize, and enumerate customer segments for the purpose of product innovation
Education
Texas A&M University
Master’s Degree, Social Psychology
2010 — 2013
Miami University
B.A., Psychology
2006 — 2010
Otterbein University
Master of Business Administration - MBA, Business Administration and Management, General
The University of Texas at Austin
Doctor of Philosophy (Ph.D.), Human Development and Family Sciences
2012 — 2016
Butler High School
High School Diploma
2002 — 2006
Skills
- Structural Equation Modeling
- Government Advocacy
- Higher Education
- Category Insights
- Community Outreach
- Qualitative Research
- Psychology
- Statistics
- Organizational Development
- Qualtrics
- Teaching
- Strategy Development
- Spss
- Leadership
- Sql
- Strategic Planning
- Category Management
- Innovation Development
- Longitudinal Data Analysis
- Sas
- Syndicated Data Analysis
- Relationship Sciences
- Microsoft Powerpoint
- Organizational Design
- Survey Research
- Data Analysis
- Program Management
- Amazon Mechanical Turk
- Research
- Development Strategy
- Strategy
- Microsoft Office
- Marketing
- Leadership Development
- Quantitative Research
- Project Management
- Powerpoint
- Microsoft Excel
- Marketing Strategy
- Market Research
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