Brian Smith

Director of eCommerce, Innovative Senior eCommerce Strategist | Transforming Digital Landscapes with Precision and Vision, B2B/B2C/D2C

Role
Director of Ecommerce at Nippon Sanso MATHESON
Location
Lebanon, PA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Brian Smith

As a seasoned Senior eCommerce Evangelist and Strategist, I bring a meticulous, performance-driven approach to driving innovation and profitability in the digital realm. With a rich background spanning various industries and disciplines, including a distinguished career as a Retired Military Officer, I\'ve honed my leadership skills and a knack for transformative strategies.My expertise lies in fostering meaningful connections between technical teams and commercial departments, translating complex eCommerce solutions into actionable insights for C-Suite executives and stakeholders. I possess a deep proficiency in a wide array of platforms, including Big Commerce, Hybris, and Magento, leveraging them to optimize customer experiences and operational efficiency.With a proven track record in project management, I excel at orchestrating comprehensive digital transformation initiatives across both B2B and B2C landscapes. As a dynamic leader and communicator, I thrive in high-paced, evolving technical environments, maintaining an unwavering commitment to detail amidst complexity.

Experience

  1. Director of Ecommerce

    Nippon Sanso MATHESON

    Jun 2025 — Present · US

Education

  • Drexel University's LeBow College of Business

    Bachelor of Science - BS, Marketing, Operations Management, Human Resource Management

  • Fox School of Business at Temple University

    Master of Business Administration - MBA, Strategic Management

  • Temple University

    M.Ed, Educational Psychology

  • Fox School of Business at Temple University

    Master of Business Administration - MBA, Business Administration, Management and Operations

Skills

  • Market Research
  • Budgets
  • Category Management
  • Product Management
  • Brand Management
  • Cross-Functional Team Leadership
  • Six Sigma
  • Marketing Strategy
  • Analytics
  • Business Strategy
  • Fmcg
  • Project Management
  • Sales Management
  • Recruiting
  • Pricing
  • Business Development
  • Negotiation
  • Market Analysis
  • Marketing
  • Social Media
  • Product Development
  • Analysis
  • Logistics
  • Training
  • Marketing Communications
  • Program Management
  • Supply Chain
  • Consulting
  • Competitive Analysis
  • Contract Negotiation
  • Start-Ups
  • Wireless
  • Leadership
  • Advertising
  • Forecasting
  • Continuous Improvement
  • Strategic Planning
  • Strategy
  • Cpg
  • Vendor Management

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Brian Smith — Director of Ecommerce at Nippon Sanso MATHESON in Lebanon, PA, US | Unifers