Brian McMillen

Strategy & Transformation

Role
SVP, Corporate Strategy & Strategic Initiatives at Truist
Location
Charlotte, NC, US
LinkedIn followers
500 followers

About Brian McMillen

Extensive experience improving existing business models and identifying, framing, planning and developing incremental new business models to drive revenue growth and increase shareholder value. Change leader with the ability to align executives, prioritize corporate resources, and drive organizational cultural change required to enable successful execution of new strategies and improved customer experiences. Highlights:• Identified root cause of multi-year, lackluster Mobile Banking App customer satisfaction performance. Developed and socialized recommendations that contributed to 15 percentage point increase in top-box Mobile App customer satisfaction in roughly 12 months • Architected a multi-year strategy for Lowe’s Services business and led critical customer experience and provider upgrade initiatives that contributed to 50% sales growth from $3.0 to $4.5 Billion from 2012 to 2015• Co-developed the Vision and executive recommendations in 2005 for Lowe’s Companies Outside Sales Service model which had blossomed into a $4.5 Billion omni-channel service business by 2015

Experience

  1. SVP, Corporate Strategy & Strategic Initiatives

    Truist

    May 2025 — Present · Charlotte, NC, US

Education

  • Florida International University

    Master of Business Administration - MBA

    1994 — 1996

  • Duke University

    Bachelor’s Degree, Political Science

    1988 — 1992

Skills

  • Strategic Planning
  • Retail
  • Business Development
  • Competitive Analysis
  • Customer Experience
  • Strategy
  • Team Building
  • Management
  • Analysis
  • Business Planning
  • Leadership
  • Strategic Partnerships
  • P&L Management
  • Segmentation
  • Cross-Functional Team Leadership
  • New Business Development
  • Mergers & Acquisitions
  • Strategy Development
  • Business Strategy
  • Sales
  • Planning
  • Forecasting
  • Corporate Development
  • Project Planning
  • Business Modeling
  • Market Research
  • Strategic Analysis

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Brian McMillen — SVP, Corporate Strategy & Strategic Initiatives at Truist in Charlotte, NC, US | Unifers