Brian McLaughlin
Co-founder @Decarbonize Canada
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WORK HISTORY
Co-founder @Decarbonize Canada
Saint John, NB, CA
Co‑Founder, Decarbonize Canada | Energy Analyst & Policy StrategistCo‑Founder driving clean‑energy collaborations - Energy Analyst Business Development & Media RelationsCo‑founder of Decarbonize Canada, a consultancy advancing Canada’s clean‑energy transition through AI‑powered synergies modeling, cross‑industry collaboration, and strategic business development. Leading stakeholder engagement and systemic integration, aligning businesses and municipalities with national and regional decarbonization strategies.Focused on business development, networking, and media relations, and building cross-channel partnerships across the nexus of energy, clean technologies, finance, Indigenous affairs, governments and sustainability. Ensures Decarbonize Canada’s initiatives resonate with both government, indigenous communities, regulatory policy leaders, and senior business leadership driving tangible growth and climate resilience.
EDUCATION
Niagara College
Journalism, Print Journalism
Western University
Canadian Institute of Organization Management, Certificate in Association (Non-Profit) Administration/Management..
Six Sigma Yellow Belt Certified
Xerox
University of New Brunswick
Continuing Education, Multi/Interdisciplinary Studies
University of New Brunswick
Bachelor of Arts - BA Degree , Political Science and Government
SKILLS
ABOUT BRIAN MCLAUGHLIN
Brian McLaughlin offers ‘the Right Stuff’ for a glove fit and continued success! Evaluated by leading CHRP\'s and senior business and government leaders as an \"impressive mid-to-senior-level talent asset.\"Extensive (‘Fortune 500 company’) professional, and senior-level industry experience. A dynamic and multi-dimensional sales, marketing, communications and public relations, and business development professional with a proven-track record. An editorial thought-leader, who rises-and-shines with niche business, public sector, industry and alternative technologies communications topics; and a risk-taker, who succeeds within challenging environments. Professional business acumen, excellent interpersonal skills; and, most importantly, extensive work experience with specific experience in designing strategy and new business development for new reseller sales channels; developing impactful communications programs and diverse media projects; implementing and improving processes with new channels; coordinating and facilitating accelerated change with cross-organizational flexibilities; and problem solving in an entrepreneurial business venture. Successful experience with comprehensive IT-workflow tools, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and IT-interactive programs/creative media (Adobe) software (PaaS/SaaS) and database systems. Incorporates high-energy, and creativity for productive and impactful results with corporate internal peoples, including junior-and-senior management VP’s; billing, underwriters and leasing focals; plus account GM\'s and account contract managers. Delivers optimal performance and results from direct client and partner engagements. Displays excellent partnership/inter-personal relationships for collaborative team and/or individual results working with internal C-suite professionals, external clients/customers, and earned media partners. Vast experience can ensure your organization’s peaked program growth, and continued performance and success with P&L focused business units!Here’s how you can continue ascending the curve with Brian McLaughlin.
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