Brian McClary
Partnering with properties to enhance commercial strategies for success.
- Role
- Vice President of Revenue Strategy at Coho Services
- Location
- Vancouver, WA, US
- LinkedIn followers
- 500 followers
About Brian McClary
I\'ve been in hospitality for a long, long time, currently leading commercial strategy…
Experience
Vice President of Revenue Strategy
Mar 2004 — Present
Responsible for leading revenue strategy initiatives across a diverse hotel management portfolio, specializing in devising and executing robust revenue maximization strategies. Focus includes conducting comprehensive short- and long-term forecasting analyses to pinpoint emerging trends in group and transient market segments, optimize occupancy levels, achieve performance targets, and define strategic sales objectives.Particular expertise in evaluating the efficacy of diverse marketing and distribution channels, including online platforms, Global Distribution Systems (GDS), Voice, Brand, and Wholesale, ensuring alignment with each property’s objectives and additionally, overseeing and enhancing Revenue Management Systems (RMS) like Duetto, IDeas, and N2 Pricing to drive profitability and foster growth.Active engagement in revenue management dialogues involves close collaboration with property teams to provide actionable insights and guidance, facilitate continuous improvement, and maintain a path of sustained success.Past roles also include on-property operations throughout all departments.
Education
Portland State University
Certificate
Northern Arizona University
BS
Skills
- Micros
- Front Office
- Management
- Marketing
- Budgeting
- Hotel Management
- Resorts
- Digital Marketing
- Hospitality Management
- Forecasting
- Onq
- Property Management Systems
- Hospitality
- Hotels
- Hotel Booking
- Pre-Opening
- Lodging
- Revenue Analysis
- Rooms Division
- E-Commerce
- Electronic Distribution
- Catering
- Opera
- Customer Satisfaction
- Banquets
- Tourism
- Guest Satisfaction
- Yield Management
- Opening Hotels
- Budgets
- Distribution Strategies
- Hospitality Industry
- Revenue Forecasting
- Revenue Management
- Restaurants
- Guest Service Management
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