Brian Mastey
Pet Parent Insights Manager, Blue Buffalo
- Role
- Pet Parent Insights Manager, Blue Buffalo at General Mills
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Brian Mastey
Experienced consumer-focused strategist and insights professional with 14+ years of experience covering all aspects of product and advertising development - from up-front strategy and opportunity assessment to execution and post-launch measurement.
Experience
Pet Parent Insights Manager, Blue Buffalo
Feb 2023 — Present
Education
Texas McCombs School of Business
MBA, Marketing, Entrepreneurship
2010 — 2012
University of Michigan - Stephen M. Ross School of Business
BBA, Marketing and Finance
2002 — 2006
Skills
- Qualitative Research
- Management Consulting
- Product Development
- Competitive Analysis
- Brand Strategy
- Brand Architecture
- Market Analysis
- Strategy
- Business Analysis
- Cross-Functional Team Leadership
- Marketing Strategy
- Segmentation
- Business Strategy
- Consumer Insights
- Marketing Research
- Market Research
- Customer Insight
- Innovation Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.