Brian Masefield
Senior Writer @CVS Health
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WORK HISTORY
Senior Writer @CVS Health
Providence, RI, US
For CVS HealthHUB: Created pitch manifestos, investor and customer-facing launch materials, and a variety of in-store signage (including endcaps, POG, vendor collaborations, grand opening collateral, beauty promos, service menus, and more).For Front Store: Concept creation, ideation and execution of both seasonal and always-on campaigns (including Summer ‘21, Cold/Flu/Allergy, Beauty Unaltered, and more.) Campaign assets include digital, OLV, radio/TV, paid social, and in-store signage.
EDUCATION
Bridgewater State University
Bachelor of Arts (BA), Communication and Media Studies
SKILLS
ABOUT BRIAN MASEFIELD
Senior Copywriter at CVS Health
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