Brian Masefield

Senior Copywriter at CVS Health

Role
Senior Writer at CVS Health
Location
Providence, RI, US
LinkedIn followers
500 followers
Writing/EditingView LinkedIn profile

Experience

  1. Senior Writer

    CVS Health

    Apr 2017 — Present · Providence, RI, US

    For CVS HealthHUB: Created pitch manifestos, investor and customer-facing launch materials, and a variety of in-store signage (including endcaps, POG, vendor collaborations, grand opening collateral, beauty promos, service menus, and more).For Front Store: Concept creation, ideation and execution of both seasonal and always-on campaigns (including Summer ‘21, Cold/Flu/Allergy, Beauty Unaltered, and more.) Campaign assets include digital, OLV, radio/TV, paid social, and in-store signage.

Education

  • Bridgewater State University

    Bachelor of Arts (BA), Communication and Media Studies

    2000

Skills

  • Online Marketing
  • Twitter
  • Improvisational Comedy
  • Comedy
  • Digital Strategy
  • Digital Marketing
  • Writing
  • Email Marketing
  • Advertising
  • Online Advertising
  • Content Management
  • Management
  • Team Management
  • Search Engine Optimization (SEO)
  • Social Media
  • Film Criticism
  • Operations Management
  • Social Networking
  • Social Media Marketing
  • Public Speaking
  • Web Content
  • Squarespace
  • Event Planning
  • User Experience
  • Content Strategy
  • Marketing Communications
  • Facebook
  • Marketing
  • Copy Editing
  • Wordpress
  • Critique
  • Internal Communications
  • Press Releases
  • Digital Media
  • Speech Writing
  • SEO
  • Stand-Up Comedy
  • Copywriting
  • Blogging
  • Editing

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Brian Masefield — Senior Writer at CVS Health in Providence, RI, US | Unifers