Brian Masefield
Senior Copywriter at CVS Health
- Role
- Senior Writer at CVS Health
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
Experience
Senior Writer
Apr 2017 — Present · Providence, RI, US
For CVS HealthHUB: Created pitch manifestos, investor and customer-facing launch materials, and a variety of in-store signage (including endcaps, POG, vendor collaborations, grand opening collateral, beauty promos, service menus, and more).For Front Store: Concept creation, ideation and execution of both seasonal and always-on campaigns (including Summer ‘21, Cold/Flu/Allergy, Beauty Unaltered, and more.) Campaign assets include digital, OLV, radio/TV, paid social, and in-store signage.
Education
Bridgewater State University
Bachelor of Arts (BA), Communication and Media Studies
2000
Skills
- Online Marketing
- Improvisational Comedy
- Comedy
- Digital Strategy
- Digital Marketing
- Writing
- Email Marketing
- Advertising
- Online Advertising
- Content Management
- Management
- Team Management
- Search Engine Optimization (SEO)
- Social Media
- Film Criticism
- Operations Management
- Social Networking
- Social Media Marketing
- Public Speaking
- Web Content
- Squarespace
- Event Planning
- User Experience
- Content Strategy
- Marketing Communications
- Marketing
- Copy Editing
- Wordpress
- Critique
- Internal Communications
- Press Releases
- Digital Media
- Speech Writing
- SEO
- Stand-Up Comedy
- Copywriting
- Blogging
- Editing
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