Brian Marx

About Brian Marx

Digital experience, marketing and technology strategist with 15+ years of leadership across healthcare, CPG and publishing.Passionate direct-to-consumer growth leader delivering enhanced shopping experiences, data-driven marketing strategies, scaled AI-powered personalization programs, and reimagined customer journeys.Curious problem solving consultant with a broad digital skillset. Culture builder. Master’s degree in business communication. Certified POPM and SAFe practitioner. Adobe Experience Cloud certifications.Core strengths:Customer-obsessedConsumer experienceProduct marketing strategyLead generationSEO | AEOAgency managementDigital media strategyJourney mappingCMS platforms Cross-functional leaderDigital product strategyPersonalizationAgile tools & methodologies Digital experience optimizationMarket research and analysisUX UI designGTM strategyAdobe Experience PlatformAdobe Target (AB testing)Integrated marketing planning E-commerceEmail marketingContent marketing strategyVoice of customerCreative direction

Experience

1. Director, Digital Experience & Marketing Technology

   Optum

   Jan 2026 — Present · MN, US

Education

• University of Wisconsin-Stout

  BS, Business, Graphic Communications

• Udacity

  Nanodegree, Product Management

• University of St. Thomas - Opus College of Business

  MBC, Business Communication

  2008 — 2012

• Iowa State University

  Mass Comm, Journalism

• Professional & Executive Development - Harvard Division of Continuing Education

  Certificate of Completion, AI Strategy for Business Leaders: From Hype to Impact

Skills

• Online Marketing
• Direct Marketing
• Social Media Marketing
• Trade Shows
• Web Analytics
• Integrated Marketing
• Brochures
• Creative Direction
• Designing
• Web Marketing
• Content Marketing
• Market Planning
• Newsletters
• Brand Development
• Direct Mail
• Community Development
• Digital Strategy
• Social Media
• Marketing Communications
• Corporate Branding
• SEO
• Creative Strategy
• Digital Marketing
• User Experience
• Content Strategy
• Copywriting
• Advertising
• Content Management
• Marketing
• Interactive Marketing
• Graphic Design
• Strategy
• Email Marketing