Brian Mahoney
CEO | Researcher | Brand Strategist | HigherEd Consultant
- Role
- Managing Partner, Co-founder, Head of Client Services and Consulting at Percept Research
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Brian Mahoney
Percept Research provides high quality marketing research and consulting services with cost-effective approaches. We offer a large variety of market research and database management methodologies, uniquely tailored to the needs of our clients. Whether an individual project or a large-scale research program, our flexible solutions meet a wide variety of research needs from traditional data collection to cutting-edge Internet solutions. Percept Research creates innovative approaches to the traditional marketing research model - increasing project efficiency and lowering cost. Our mission is to leverage research and technology expertise to provide the best ROI, service and quality to our clients.Specialties: customer loyalty tracking studies, brand positioning (image and awareness), market demand (attitudes and usage), thought leadership (topical) studiesMethodologies: web/print surveys, focus groups, triads, in-depth interviews, and secondary research
Experience
Managing Partner, Co-founder, Head of Client Services and Consulting
Jul 2003 — Present · Durham, NC, US
Education
Lenoir-Rhyne University
continuing education, Business
1997 — 1998
Duke University
BS, Molecular Biology
1990 — 1994
North Carolina School of Science and Mathematics
Diploma, Genetics focus
1988 — 1990
Skills
- Qualitative Research
- Executive Management
- Business Planning
- Strategic Thinking
- Business Development
- Marketing Research
- Marketing Communications
- Product Development
- Strategic Planning
- International Business
- Higher Education Research
- Marketing Management
- Market Analysis
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Consulting
- Customer Insight
- Human Resource Development
- Product Management
- Feasibility Studies
- Data Analysis
- Analytics
- Public Relations
- Business Strategy
- Product Marketing
- Segmentation
- Strategic Partnerships
- Software Development Methodologies
- Project Management
- Focus Groups
- Entrepreneurship
- Advertising
- Program Management
- Secondary Research
- Lead Generation
- Competitive Analysis
- Start-Ups
- Marketing
- Strategic Consulting
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