Brian Ludka

About Brian Ludka

Innovative and results-driven creative leader shaping digital content strategies for globally recognized industrial and consumer brands. I bring diverse expertise across the digital shelf — spanning product content strategy, creation, and lifecycle management — ensuring that every product story resonates with consumers and drives measurable business impact.As a power user of Salsify, Syndigo, and Amazon Vendor Central, I excel at optimizing product content and streamlining syndication to deliver seamless, high-performing eCommerce experiences. My strength lies in bringing consumer products to market with speed, precision, and success — balancing creativity with operational efficiency.Passionate about blending technology with storytelling, I leverage Adobe Firefly and other AI-driven solutions to accelerate content production, enhance personalization, and elevate the online shopping journey. Whether developing compelling eContent or orchestrating large-scale digital initiatives, I thrive on transforming ideas into strategies that fuel growth and strengthen brand presence in competitive markets.Career Highlights:• Creative Catalyst: Extensive design expertise delivering impactful digital content for leading global manufacturers and brand agencies.• Technology Pioneer: Creator of Scan360™, a proprietary product content management and syndication platform that redefined digital shelf efficiency.• Innovative Thinker: Recognized by the U.S. Patent & Trademark Office with three utility patents for breakthrough solutions in the nonwoven and tissue businesses.Areas of Proficiency:Team Leadership, Change Management, AI Adoption and Integration, Creative Strategy, Content Development, Content Management, Digital Shelf Management, Product Information Management, Digital Asset Management, Digital Technology, Product Innovation, Strategic Thinking, Brand Development, Digital Marketing, Art Direction, Packaging Design, Adobe Firefly, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Rhinoceros, 3D Modeling, 3D Rendering, 3D VisualizationHappy to connect: b••••••••@gmail.com

Experience

1. Global Content Production Manager

   3M

   Apr 2025 — Present · US

   Lead a global team to execute the digital shelf strategy that\'s aligned to the Safety and Industrial Business Group (SIBG)—overseeing end-to-end product content production.• Manage and inspire a team of high-performing product content specialists—cultivating an environment that encourages creativity and collaboration.• Execute a digital-shelf strategy aligned to business group—collaborating cross-functionally to prioritize launches, standardize PDPs, and lift content completeness, search visibility, and conversion.• Oversee production of copy, imagery, video, and rich media—enforcing accuracy, brand consistency, compliance, and accessibility—implementing continuous improvement to reduce rework.• Integrate Firefly AI into creative workflows—setting guardrails and upskilling the team to enable rapid ideation, variant generation, scalable localization, faster time-to-market, and expanded output.

Skills

• Creative Direction
• Flash
• Pim System Expertise
• Quarkxpress
• Web Design
• Adobe Creative Suite
• Illustration
• Photography
• Brand Development
• E-Commerce Consulting
• Marketing Communications
• Illustrator
• Email Marketing
• Packaging Design
• Art Direction
• Rhino
• Brochures
• Maya
• Dam System Expertise
• Microsoft Office
• Layout
• Corporate Branding
• Photoshop
• Product Development
• Indesign
• Powerpoint
• Marketing
• Autocad
• Concept Development
• Pre-Press
• Strategy
• E-Commerce
• Adobe Photoshop
• Packaging
• Direct Mail
• Flash Animation
• Creative Strategy
• 3d Visualization
• Research
• Advertising