Brian Price

Vice President of Marketing @Crafco, Inc.

Chief Marketing Officer (B2B & B2C) • Provide strategic planning and vision; led development of the strategic plan for the organization • Develop and executed strategic, short-term and long-term goals for B2B/B2C goods including non-durable, durable and services. These goods were sold through a variety of channels such as direct, and indirect through distributors, resellers and retailers. • Increased brand awareness and sales through multichannel marketing, with a vision and implementation plan in process to develop omnichannel marketing experience. Revenue +35%. Gross Profit ($)+76%. Gross Profit (%)+33%. • Achieved primary lead growth of 264%, and secondary lead growth of 3,024% in two years • Innovation in digital marketing: website established (+40% in last 2 years); established social media (+2,032% in last 2 years); established ecommerce proof of concept (value from $0 to $8M in 2 years). All growth organic, without paid search. • Established Training/Organizational Development Department and curriculum resulting in sales representatives time to effectiveness for primary product within 90 days, and secondary products time decreased from 36 months to 18 months. • Established Pricing Department and policies. Improved total gross margin by 5% from 2014 to 2016 and maintained to present. • Established need to improve customer experience. Appointed leadership of Customer Service, transitioned to SAP, increased order processing by 11% and decreased representatives (CSRs) by 38%, while significantly improving the customer experience. • Managed department expenses (P&L) below budget every year