Brian Lopipero

About Brian Lopipero

Long tenure of Excellence at Hasbro Toys | Packaging Engineer to Global Product Marketing Director | Ready for New Challenges | Transformative Leadership and Innovation EnthusiastMastered the Art of Creating Experiences: Over 4.5 years as a Packaging Engineer, I honed skills in crafting compelling unboxing experiences that resonate with consumers with specialized skillset in designing customized, creative folding cartons, blister packs, shippers, and more.Navigated Regional Dynamics: As a US Regional Brand Manager for 6.5 years, I thrived in navigating the intricacies of a large and diverse market, tailoring strategies that captured hearts and minds while achieving remarkable, profitable growth through excellence in data analytics, creative marketing campaigns, and cross functional collaboration.Orchestrated Global Impact: As a Global Product Marketing Director, I am leading cross-functional teams to achieve international success, leveraging strategic insights and creative prowess to develop new, exciting, and innovative play experiences.

Experience

1. Senior Director, Global Brand Strategy & Marketing Action Brands

   Hasbro

   Mar 2025 — Present · Pawtucket, RI, US

   Leading global brand strategy, product development, and commercialization across Hasbro’s Action Brands portfolio, including Transformers, G.I. Joe, and Beyblade.Responsible for setting long-term franchise strategy and translating it into executable product roadmaps, commercial plans, and partner alignment. Lead and develop global brand teams operating at the intersection of product creation, demand planning, and go-to-market execution, with a strong focus on disciplined business planning, forecast rigor, and scalable ways of working.Known for building clear processes and systems that empower creative teams, improve decision quality, and drive profitable growth while modernizing how brands are developed and commercialized globally.

Education

• Rochester Institute of Technology

  eMBA

  2017 — 2018

• Rochester Institute of Technology

  B.S., Packaging Science

  2005 — 2010

Skills

• Manufacturing
• Product Design
• Solidworks
• Artioscad
• Packaging Engineering
• Minitab
• Industrial Design
• Injection Molding
• Materials
• Plastics
• Corrugated
• Consumer Products
• Cross-Functional Team Leadership
• Packaging
• Lean Manufacturing
• Product Development