Brian Lewbart

About Brian Lewbart

I’m passionate about managing and protecting reputations and amplifying brands. I harness the power of integrated communications to engender trust and advance business priorities, drawing on my expertise in strategy, media relations, and crisis and issues management.A trusted adviser to the C-suite, I am a dot connector who brings a global mindset and broad business perspective to decision making. I lead teams and collaborate with colleagues to build cross-functional alliances, deliver solutions, and mitigate risk.I’m known as a critical thinker who anticipates trends, foresees issues, and remains calm under pressure. I routinely distill complex topics into compelling communications. And, as an APR professional with an MBA, I enjoy data and analytics as much as words and storytelling.Deploying forward-thinking strategies and a mix of modern and traditional communications tactics, I enhance engagement with customers, employees, analysts, and the media. Strong reporter and editor relationships drive greater coverage and fewer negative stories (ask me about the “headlines you didn’t see”).My proficiency addressing a wide range of challenges and hot-button issues also stems from deep experience across business functions. In investment management, I’m also fluent with products, markets, and distribution (B2B and B2C). With capabilities honed over decades in financial services, retail and real estate development, marketing, and economic development, my strengths include:Communications Strategy Reputation, Crisis, and Issues Management Media and Investor Relations C-Suite Counsel Executive and Financial Communications ESG, CSR, and DE & I Internal and Change Communications Message Development Government Affairs Client Communications Social Media PR Measurement…and I’m equally passionate about cooking, tennis, travel, and photography.

Experience

1. Communications, Marketing, and Growth Leader - Assurance

   RSM US LLP

   May 2024 — Present · Washington, DC, US

   As the CMG leader for RSM’s $1 billion assurance line of business, I oversee the development and execution of the communications, marketing, and growth strategy to increase brand relevance, enhance employee engagement, and drive revenue growth for assurance services. The role includes continuing as the head of communications for the assurance practice. Serve as strategic advisor to the assurance leadership team. Proactively identify ideas for new assurance growth. Drive conversations about the evolving market, changing buyer behaviors, and new CMG channels. Collaborate with sales, marketing, editorial, digital experience, and client/market insights colleagues on strategy development. Align plans with assurance priorities and focus on tapping the full power of CMG to drive growth across the practice and for each service line. Partner with marketing and sales leaders to deliver programming aligned with assurance revenue goals and to increase the effectiveness of pipeline development and lead conversion efforts. Establish KPIs and provide a dashboard to evaluate program performance, assess pipeline status, and develop ongoing improvement strategies. Align with CMG leaders across other lines of business, industry, and markets to identify synergies and develop joint go-to-market programs. Develop compelling internal and external communications aligned with business growth strategies to ensure teams are engaged and ready to deliver.

Education

• The Johns Hopkins University

  MBA

• Franklin & Marshall College

  BA, American Studies

Skills

• Corporate Communications
• Internal Communications
• Media Relations
• Strategic Communications
• Crisis Communications