Brian Leroy
Finance & Strategy Executive | Building Revenue Architecture & Scalable GTM Systems | Finance-Driven Growth | FinTech & Payments
- Role
- Sr Director, Sales Development at Blackhawk Network
- Location
- Bethlehem, GA, US
- LinkedIn followers
- 500 followers
About Brian Leroy
I\'ve built my career around a simple belief: data should drive action, especially when it comes to growth.Early in my career at American Express and Fiserv, I learned how powerful strategic finance can be when it moves beyond reporting and becomes a driver of decision-making. Working across billion-dollar portfolios, acquisitions, and operational performance, I saw firsthand how financial insight can shape real business outcomes.Those experiences shaped the way I approach leadership today.Over time, I became increasingly interested in the connection between financial strategy and go-to-market execution. How pricing, sales motion, and operational discipline combine to create scalable revenue.At Hiscox, and now Blackhawk Network, that perspective expanded further. Leading teams across a payments business, I\'ve worked at the intersection of finance, technology, and growth, helping translate complex data into clear operating decisions.Today, as Senior Director of Sales Development, I focus on building the systems and processes that power revenue growth. My work centers on revenue architecture, improving sales velocity, strengthening data foundations, and aligning marketing, product, and sales around repeatable growth.What excites me most about this role is the opportunity to bridge two worlds that don\'t always speak the same language: finance and go-to-market execution.Finance provides context.GTM provides momentum.When those two are aligned, companies move faster and grow more predictably.Across every role I\'ve held the goal has been the same: turn complexity into clarity and build systems that scale. Revenue Architecture & GTM Leadership: Sales Development Leadership • Revenue Growth Strategy • Sales Velocity Optimization • Pipeline Development • Cross-Functional GTM Alignment Strategic Finance & Business Strategy: Strategic Finance • P&L Management • Growth Strategy • Pricing Strategy • Financial Modeling • Capital Allocation Transformation & Operational Scale: Financial Transformation • Data-Driven Decision Making • KPI Development • Operational Efficiency • Change Management FinTech, Payments & SaaS: FinTech • Payments Ecosystems • Transactional & Subscription Models • SaaS Metrics (ARR, CAC, LTV) Data & Analytics: Power BI • Tableau • Scenario Modeling • Forecasting • Automation & AI in Decision Support
Experience
Sr Director, Sales Development
Jan 2026 — Present
Education
Syracuse University - Martin J. Whitman School of Management
Master of Business Administration - MBA
Elmira College
BS
Skills
- Strategy
- Accounting
- Business Planning
- Budgets
- Finance
- Mergers & Acquisitions
- Time Management
- Leadership
- Budgeting
- Sales
- Analytical Skills
- Management
- Forecasting
- Analysis
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