Brian Lawlor

Director Brand Marketing Keurig Dr Pepper

Role
Director Brand Marketing at Keurig Dr Pepper Inc.
Location
Concord, MA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Brian Lawlor

A passionate brand marketer, with a proven track record of success leading and elevating brands across multiple market segments within CPG and B2B. Creative and strategically minded, I am well versed in developing brand messages that connect with the consumer, while also staying true to overall corporate and brand objectives.Specialties: Development and implementation of marketing strategyBrand developmentProject ManagementCreative CopyBudget ManagementTeam LeadAgency ManagementSales Analysis Promotional ManagementProduction and Logistical ManagementCross-Functional Leadership

Experience

  1. Director Brand Marketing

    Keurig Dr Pepper Inc.

    Aug 2023 — Present

Education

  • Dublin City University

    B.A Business, Strategic Management, Sales Management, Services Marketing,

    2001 — 2005

  • Dublin City University

    Masters Degree, Brand Management, Advertising, Consumer Behaviour, e-Marketing, Services Marketing

    2005 — 2006

  • University of Illinois Urbana-Champaign

    Masters Degree, Advertsing in Communications, Strategic Advertising, Brand Development

    2005 — 2006

Skills

  • Market Research
  • Sales
  • Management
  • Consumer Insight
  • Consumer Products
  • Branding & Identity
  • Marketing Management
  • Social Media
  • Advertising
  • P&L Management
  • Brand Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Business Insights
  • Brand Awareness
  • Sales Management
  • Marketing
  • Strategy
  • Product Management
  • Competitive Analysis
  • Product Development

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