Brian Lafferty
Solutions Marketing Manager @HID
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WORK HISTORY
Solutions Marketing Manager @HID
Responsible for building market intelligence and customer insights, guiding strategy and driving growth for North America market, and expansion into neighboring territories.
EDUCATION
Wayne State University
MSBME, Biomedical Engineering
Texas McCombs School of Business
Master of Business Administration (MBA)
Wayne State University
BSME, Mechanical Engineering
SKILLS
ABOUT BRIAN LAFFERTY
Experienced leader with 20+ years delivering high visibility, revenue generating operations and R&D programs across multiple industries. Demonstrated strength in managing demanding global customers. Selected by executive management to recover struggling critical programs with challenging technical requirements. Recognized for combined management and technical skills stemming from early positions as Staff Engineer, Technical Project Manager and R&D Project Engineer. Readily takes on critical roles with increased decision authority to address significant organizational needs. PERFORMANCE HIGHLIGHTS Managed and delivered HID’s largest program award to date,$87 million on a 5-year contract Spearhead the development of new to industry credential security technologies to provide the next generation of integrated security features for the marketing and sales portfolio, and qualify new manufacturing capabilitiesTransformed a struggling, high-visibility, international contract into a multiple award winning productDelivered vehicle upgrade design exceeding the requested performance improvement by 750%Scope and manage $5M Capex budget to meet current contractual requirements and strategic business objectives, driving to improve capacity, capabilities, and cost savings initiatives EXECUTIVE SKILL SET Operations Leadership Program Management Research & Development Product Development Budgeting & Forecasting Strategic & Tactical Planning Process Improvement Leadership & Mentoring
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