Brian Lafferty

Solutions Marketing Manager

Role
Solutions Marketing Manager at HID
Location
Austin, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Brian Lafferty

Experienced leader with 20+ years delivering high visibility, revenue generating operations and R&D programs across multiple industries. Demonstrated strength in managing demanding global customers. Selected by executive management to recover struggling critical programs with challenging technical requirements. Recognized for combined management and technical skills stemming from early positions as Staff Engineer, Technical Project Manager and R&D Project Engineer. Readily takes on critical roles with increased decision authority to address significant organizational needs. PERFORMANCE HIGHLIGHTS Managed and delivered HID’s largest program award to date,$87 million on a 5-year contract Spearhead the development of new to industry credential security technologies to provide the next generation of integrated security features for the marketing and sales portfolio, and qualify new manufacturing capabilitiesTransformed a struggling, high-visibility, international contract into a multiple award winning productDelivered vehicle upgrade design exceeding the requested performance improvement by 750%Scope and manage $5M Capex budget to meet current contractual requirements and strategic business objectives, driving to improve capacity, capabilities, and cost savings initiatives EXECUTIVE SKILL SET Operations Leadership Program Management Research & Development Product Development Budgeting & Forecasting Strategic & Tactical Planning Process Improvement Leadership & Mentoring

Experience

  1. Solutions Marketing Manager

    HID

    Apr 2024 — Present

    Responsible for building market intelligence and customer insights, guiding strategy and driving growth for North America market, and expansion into neighboring territories.

Education

  • Wayne State University

    MSBME, Biomedical Engineering

    2001 — 2003

  • Texas McCombs School of Business

    Master of Business Administration (MBA)

    2016 — 2018

  • Wayne State University

    BSME, Mechanical Engineering

    1996 — 1999

Skills

  • Negotiation
  • Cross-Functional Team Leadership
  • Testing
  • Engineering Management
  • Lean Manufacturing
  • Six Sigma
  • Strategy
  • Defense
  • Management
  • Operations
  • Itar
  • Materials Management
  • Cross-Cultural Communication Skills
  • Project Management
  • Electronics
  • Change Management
  • Procurement
  • Engineering
  • Aerospace
  • Root Cause Analysis
  • Critical Thinking
  • Customer Management
  • Continuous Improvement
  • Process Improvement
  • Problem Solving
  • Operations Management
  • Manufacturing
  • Systems Engineering
  • Product Management
  • Power Management
  • Earned Value Management
  • Mechanical Engineering
  • Research and Development (R&D)
  • Pmp
  • Leadership
  • Integration
  • Business Process Improvement
  • Oil & Gas Industry
  • Requirements Analysis
  • Government Id

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Brian Lafferty — Solutions Marketing Manager at HID in Austin, TX, US | Unifers