Brian Krow

About Brian Krow

Strategic Partnerships | Soccer Media | Brand & Revenue GrowthStrategic partnerships leader and USL League Two & USL W club owner with 18+ years of experience driving revenue through premium brand relationships, soccer-first storytelling, and culturally resonant experiences. Proven ability to manage $1M–$3M+ partnerships and $37.5M annual portfolios, aligning brands with authentic football culture across digital media, live events, and community platforms.Career HighlightsOwned and managed top-tier partnership accounts for Fortune 25 and global brands, serving as lead from pitch through execution, reporting, and renewalEMMY®-Nominated Producer, Extreme Makeover: Home Edition — produced the most-watched episode in series history, featuring David BeckhamCo-Owner, Charlottesville Blues FC (USL2 & USL W) — oversee club operations, sponsorship strategy, and matchday experienceFounder, The Fox Den — one of the first owner-operated soccer bars and social clubs in the U.S, blending hospitality, fandom, and brand activationCore StrengthsPartnership Strategy • Soccer Media & Culture • Brand Integrations • Revenue Growth & Renewals • Live Events • Fan Engagement • Cross-Functional Leadership • Executive CommunicationI am also the founder of The Fox Den, one of the first owner-operated soccer bars and social clubs in the United States. Designed as a permanent home for soccer culture, The Fox Den blends live matches, events, memberships, and brand activations into a scalable hospitality and sponsorship model where brands integrate naturally into the supporter experience.Across all roles, I serve as a trusted advisor to partners, identifying upsell and expansion opportunities through performance insights and creative storytelling. I work closely with sales, production, marketing, and operations teams to ensure seamless execution, clear communication, and strong post-campaign analysis that drives renewals and growth.I lead with empathy, operate with courage, and remain deeply passionate about the game. I don’t claim to know everything about soccer—but I will always be a student of it, committed to protecting its culture while helping it grow.

Experience

1. Co-founder

   Bloomtrak

   Mar 2022 — Present · Charlottesville, VA, US

   Introducing bloomtrak™ - solutions designed by operators for operators. Get your costs back on track and drive operational efficiencies to improve oversight, decision-making, and financial results in the Senior Living industry.Easily manage your internal and external workforce with shiftrak™. Save time and money by tracking internal workforce and agency usage spending in real-time. You can offer shifts to your workforce first or automate the shift posting process to contract agencies while utilizing technology to minimize agency usage and spend, then monitor and track in real-time.Introducing spendtrak™, providing a solution to track community spending and compare it to budget. No longer rely on separate spreadsheets buried in a shared drive to manage your department-level spend. spendtrak™ maintains all department budgets and spending in a single platform, sends notification reminders, and provides Executive Directors and Regional Team Members insight into community spending - all in real time!

Education

• West Virginia University

  B.F.A., Minor: Journalism and Business

  1993 — 1999

• Georgetown University

  Certificate Program, Social Media for Government

  2013 — 2013

Skills

• Film
• Video Production
• Producing
• Reality Tv
• Entertainment
• Storytelling
• Reality
• Creative Direction
• Virtual Reality
• Feature Films
• Broadcast
• Reality Television
• Social Media Marketing
• Post Production
• Television
• 3d Immersive Media
• Drone Videography
• Content Strategy
• Camera
• Video Post-Production
• Content Marketing
• Video
• Film Production
• Social Media
• Broadcasting