Brian Krespan
Technical Solutions Specialist | Architecting AdTech at Scale | Applied AI & Automation | Product Mindset
- Role
- Technical Solutions Specialist at Clinch
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Brian Krespan
I operate at the intersection of product strategy and technical reality.I started my career in Product Management and Scrum, which taught me how to define \"what great looks like.\" However, I found that I prefer the precision of the technical side: taking a messy, complex requirement and architecting a system that solves it elegantly.I don\'t just sell solutions; I engineer them. Off the clock, I build Progressive Web Apps (PWAs) and experiment with local LLMs to push the boundaries of what’s possible with personal AI. On the clock, I translate that builder’s mindset into my role as a Technical Solutions Specialist at Clinch.My day-to-day involves architecting complex decision trees, debugging complex problems, and building internal AI tools to automate repetitive workflows. Whether I’m optimizing a script for myself or demystifying an ad-serving algorithm for a Fortune 100 client, my goal is the same: strict technical design, honest communication, and systems that work correctly at scale.
Experience
Technical Solutions Specialist
Jan 2024 — Present · Buffalo, NY, US
Serve as the primary Subject Matter Expert (SME) for the campaign orchestration and activation workflows within Flight Control, Clinch\'s Agentic AI Platform for Omnichannel Advertising. My role is to translate high-level client needs into executed technical logic* Enterprise Technical Sales: Lead high-stakes technical demonstrations for Global Agency Holding Companies and Fortune 100 brands. Trusted to translate complex platform logic into strategic value for stakeholders ranging from ad-ops traders to C-suite executives.* Campaign Architecture: Architected and validated hundreds of \"Campaign Maps\"(logic-based decision trees), ensuring that creative orchestration matches the client\'s strategic intent without technical failure.* Internal Tooling & Automation: Leverage personal expertise in LLM development to engineer internal \"helper\" applications, automating repetitive operational tasks and reducing friction for the wider solutions team.* Log-Level SME: Act as the authority on log-level features and heuristic data, helping clients understand how to connect to our data and explaining the why behind performance metrics rather than just the what.* AI Implementation: Serve as a technical feedback loop between the field and Engineering to stress-test and refine Flight Control’s Generative AI tools, ensuring they are deployment-ready for enterprise environments.
Education
Niagara University
Bachelor of Science (B.S.) in Marketing, Marketing
2014 — 2015
Slippery Rock University
Marketing, Business, Marketing, Communications, Information Technology
2003 — 2007
Skills
- Wordpress Design
- Public Relations
- Dreamweaver
- SEO
- Photography
- Social Media Managment
- Web Design
- Agile Project Management
- Product Management
- Marketing
- Wordpress
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Scrum
- Event Planning
- Social Media
- Adobe Creative Suite
- Customer Service
- Creative Writing
- Html
- Social Networking
- Social Media Marketing
- Blogging
- Public Speaking
- Time Management
- Leadership
- Agile Methodologies
- Management
- Google Adwords
- Microsoft Word
- Photoshop
- Editing
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