Brian Kelfer

About Brian Kelfer

Director of Enterprise Analytics & App Dev at Williams-Sonoma, Inc.| Leading global teams to deliver scalable, data-driven solutions. I drive AI-powered transformation by embedding generative & analytic AI across engineering, analytics, and business functions—accelerating velocity, elevating quality, and turning every stakeholder into a confident, self-service data practitioner. Passionate about responsible AI adoption, inclusive leadership, and measurable impact that fuels sustainable growth and competitive advantage.

Experience

1. Director - App Development & Analytics

   Williams-Sonoma, Inc.

   Apr 2018 — Present · Las Vegas, NV, US

   Leading digital transformation and enterprise excellence by directing high-performing global teams across the US and India at the intersection of application development, Salesforce platform strategy, enterprise analytics, and artificial intelligence solutions.I drive the full lifecycle of enterprise application development, analytics, and AI implementation while championing the organization-wide adoption of cutting-edge AI-powered tools. By rolling out GitHub Copilot integrated with VS Code across development teams, I have significantly accelerated innovation, improved code quality, and shortened delivery timelines for robust, scalable solutions. Similarly, I have led the adoption of Power BI Copilot for analytics teams, dramatically increasing report development velocity and insight generation speed while maintaining strict governance and precision.Building an inclusive, collaborative global culture that seamlessly blends human creativity with the latest AI capabilities, my teams consistently solve complex business challenges and deliver measurable, lasting impact. Every technology, analytics, and AI initiative I lead is tightly aligned with strategic organizational goals, resulting in innovative solutions that drive growth, operational excellence, and sustained competitive advantage.Key technologies and domains: Salesforce.NET ecosystem, Microsoft Power Platform, Power BI, Snowflake, SQL Server, SSRS, GitHub Copilot, Power BI Copilot, enterprise analytics, agile development, and artificial intelligence.

Education

• University of Phoenix

  Bachelor of Science - BS, Information Technology

  2005 — 2007

• University of Nevada-Las Vegas

  Bachelor of Science - BS, Information Technology

  2002 — 2005

• College of Southern Nevada

  Associate of Science - AS, Business Administration and Management, General

  2000 — 2002

• University of Phoenix

  Master of Science - MS, Information Technology

  2007 — 2008

Skills

• Avaya Communication Manager
• Word
• Call Routing
• Mysql
• Operating Systems
• Windows 7
• System Administration
• Sql
• Asp.net
• Sharepoint
• Call Centers
• Microsoft Sql Server
• Process Improvement
• Ssrs
• Disaster Recovery
• Microsoft Excel
• Powerpoint
• Active Directory
• Xp
• Windows Server
• Visual C#
• Call Center
• Access
• Management
• Dhcp
• Excel
• Acd
• Leadership
• Windows
• Dns
• Iis
• Avaya Cms
• Crystal Reports