Brian Kayton

VP, Retail Growth and Experience @ Ent Credit Union | Branch-Led Growth & Member Acquisition | CCUE (WCMS) | CUDE

Role
Vice President - Retail Growth and Experience at Ent Credit Union
Location
Denver, CO, US
LinkedIn followers
500 followers

About Brian Kayton

I’m a curious, people-focused leader with 20+ years in banking and more than two decades of management experience across retail, operations, and strategy. Right now, I serve as the Vice President of Retail Support at Ent Credit Union, where I get to work with an incredible team across Business Banking, Business Development, Retail Growth, Operations Admin, and Retail Analytics.My focus is on driving smart, sustainable growth while making sure our operations run smoothly, risks are managed, and our members get the best experience possible. I work closely with leaders across the organization to make sure we’re aligned, compliant, and constantly improving how we serve our members and communities.What I really enjoy is:• Championing innovation while keeping our focus where it belongs—on the member• Connecting data, people, and strategy to drive smart, forward progress• Building and coaching teams that take ownership and deliver results• Solving complex problems with creative, practical solutions• Simplifying processes to create smoother experiences for members and employeesOutside of work, you’ll find me spending time with my family, travelling, chasing a better golf swing, and always staying open to new ideas that challenge the status quo.If you’re passionate about leadership, community-focused banking, or innovation in financial services, I’d love to connect.

Experience

  1. Vice President - Retail Growth and Experience

    Ent Credit Union

    Jan 2026 — Present · Westminster, CO, US

    I lead retail growth strategy through the branch network, with accountability for driving sustainable member and product growth through disciplined strategy, execution, and performance management.My role provides executive oversight of branch growth initiatives and branch-based experience strategy, with “experience” focused specifically on how in-branch interactions, service models, and operating practices influence growth, retention, and engagement. The emphasis is practical and outcome-driven: improving how growth happens at the point of human interaction.I partner closely with retail leadership and cross-functional teams to assess performance trends, identify growth opportunities, and prioritize initiatives that improve branch effectiveness and scalability. This includes testing new approaches, refining operating models, and supporting consistent execution across the retail footprint.I also retain responsibility for retail analytics and reporting, with a Director of Retail Growth and supporting analyst team reporting into my organization. Together, we use data to inform decisions, track results, and ensure growth strategies are grounded in measurable performance.This role is focused on strengthening branch-led growth through clarity, insight, and disciplined execution.

Education

  • Regis University

    Finance

    2007 — 2008

  • Aims Community College

    Associate of Arts, Liberal Arts, Business

    1998 — 2000

  • Colorado Mesa University

    Computer Science

    1996 — 1997

  • Colorado State University Global

    Bachelor of Science - BS, Organizational Leadership

  • University of Northern Colorado

    Finance

    2001 — 2002

Skills

  • Leadership
  • Staff Development
  • Credit Unions
  • Consumer Lending
  • Sales Management
  • Credit
  • Process Improvement
  • Sales
  • Training
  • Management
  • Team Building
  • Strategic Planning
  • Event Planning
  • Customer Service
  • Loans
  • Banking
  • Risk Management
  • Commercial Banking

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Brian Kayton — Vice President - Retail Growth and Experience at Ent Credit Union in Denver, CO, US | Unifers