Brian Wink

About Brian Wink

Advertising fails for two reasons: you either put the right message in the wrong spot, or the wrong message in the right spot. My job is to know the right message for the right spot.I\'m Brian Wink, President of GriffinWink Advertising, and I\'ve built my career on reading market signals that others miss. While most agencies focus on being either creative or analytical, I operate at the intersection—where strategic insight meets execution that delivers measurable results.Here\'s what that looks like in practice: We recently took on a consumer product company with a -64 ROAS. In four months, we turned it into a +47 ROAS. That wasn\'t luck—it was understanding where the audience was, what they needed to hear, and using data and AI tools to optimize performance in real-time.I work with companies that value expertise and trust their partners to deliver results—brands that understand the difference between strategic thinking and surface-level tactics. Together, we figure out where you are, where you want to go, and build the roadmap to get there.What makes GriffinWink different:We\'re industry-agnostic by design, working across HVAC, plumbing, retail, healthcare, and consumer goods. This approach keeps us adaptive and sharp—never dependent on one sector\'s seasonal swings. We handle everything from local campaigns to national and international work, with four offices across Texas and New Mexico serving clients nationwide.Our team combines traditional marketing fundamentals with modern tools—leveraging AI, performance analytics, and multi-channel strategies to optimize every campaign. We focus on what actually moves the needle: lead generation, customer acquisition, and ROI.We\'ve been recognized as one of the first 40 agencies in North America accepted to a Google invitation-only platform. But what matters most isn\'t the accolades—it\'s that we consistently deliver results our clients can measure.Let\'s connect if you\'re looking for measurable growth and a partner who understands that strategy isn\'t just what you say—it\'s knowing exactly where and when to say it.

Experience

1. President

   Griffinwink Advertising

   Jul 2006 — Present · Amarillo, TX, US

Education

• Wayland Baptist University

  Marketing, Marketing

Skills

• Mobile Devices
• Market Research
• Sem
• Radio
• Online Advertising
• SEO
• Marketing Communications
• Facebook
• Salesforce.com
• Media Buying
• Copywriting
• Strategy
• Sales
• Advertising
• Brand Development
• New Business Development
• Social Media Marketing
• Public Relations
• Media Relations
• Press Releases
• Digital Media
• Integrated Marketing
• New Media
• Web Marketing
• Email Marketing
• Marketing Strategy
• Lead Generation
• Advertising Sales
• Market Planning
• Marketing
• Direct Mail
• Google Analytics
• Media Planning
• Sales Process
• Creative Strategy
• Leadership
• Strategic Planning
• Mobile Marketing
• Strategic Partnerships
• Sponsorship