Brian McGann

About Brian McGann

Marketing leader with extensive experience in audience development, customer acquisition, and revenue growth for Consumer and B-to-B audiences through online and offline marketing channels. Proven ability in both traditional and developing marketing efforts including online marketing, social media marketing, marketing automation, e-mail marketing, search engine marketing, direct mail, and more. Highly skilled in multiple marketing automation tools including Hubspot, Marketo and ActiveCampaign.Skilled at defining strategic and operational objectives and executing the objectives organization-wide to drive both top-line and bottom-line growth. Specialties: Inbound marketing, online marketing, email marketing, direct marketing, subscriber marketing, paid circulation, controlled circulation, audience acquisition, marketing automation, Hubspot, ActiveCampaign, Marketo

Experience

1. Vice President of Marketing

   Business Insurance

   Oct 2018 — Present

   Full responsibility for all marketing functions for B2B publisher in the insurance sector, including event marketing, subscriber marketing, lead generation, search engine optimization, and more. Full ownership of email operations, including both marketing emails and editorial emails. Efforts led to 60% increase in traffic generated from email newsletters. Generated significant growth in online traffic through strategic adjustments to all key traffic driving channels (email, organic, social, referral), resulting in 2 million additional page views in first year, leading to 175% growth in digital advertising revenue. Drove 57% revenue growth in sales of data products through more aggressive, intelligent marketing efforts.Converted company to Hubspot marketing automation platform, and implemented proactive strategy to build database and drive new, qualified leads. Subsequently converted company to Marketo marketing automation tool. Led complete overhaul of new user registration process, simplifying the user flow and improving the overall user experience. Efforts led to 16% increase in average daily registrations.

Education

• Villanova University

  Bachelor of Arts (B.A.), Communication Arts

Skills

• Newsletters
• E-Mail Marketing
• Inbound Lead Generation
• Strategy
• Integrated Marketing
• Management
• Consumer Marketing
• Sem
• Publishing
• Budgeting
• Digital Media
• Online Marketing
• Online Advertising
• Publications
• Business-to-Business (B2b)
• B2b
• Search Engine Marketing (Sem)
• Direct Marketing
• Audience Development
• Circulation Management
• Circulation
• Hubspot
• Direct Mail
• Lead Generation
• Customer Acquisition
• P&L Management
• B2b Marketing
• Google Adwords
• Marketing
• Database Marketing
• Marketing Strategy
• Inbound Marketing
• Advertising
• Magazines
• Email Marketing
• Subscription