Brian Stewart
Fractional Growth Officer | eCommerce Growth Partner | $12B+ in Sales | 4 Founder Exits | Scaling DTC & Marketplace Brands
- Role
- Fractional Chief Marketing Officer at Bubbleup
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Brian Stewart
I’ve built my career helping ecommerce brands scale from startup through enterprise growth. As a founding member of Blinds.com, I helped shape one of the earliest and most successful DTC home goods brands. At APMEX, the world’s largest direct to consumer precious metals company, I played a key role in accelerating digital growth as the business expanded from nine figures to multi billion dollar revenue. Today, I work with digital first businesses and ecommerce operators to drive growth, increase customer acquisition efficiency, and improve internal operations. I provide fractional CMO and CXO support, strategic advisory, and hands-on guidance across marketing, retention, and backend systems. A core part of my approach now includes using AI to automate processes, uncover actionable insights, and scale smarter across functions. Time is Money! Some of the brands and founders I’ve partnered with include TalkSpace, Alto Pharmacy, BMP Tuning, Ceramic Pro Elite Dealer, E1 Brands, and multiple companies with successful exits. After a few year break from the platform, I’m reconnecting and rebuilding my LinkedIn network. If you’re focused on smart, sustainable growth, I’d enjoy connecting.
Experience
Fractional Chief Marketing Officer
Mar 2024 — Present · Houston, TX, US
I serve as a fractional CMO for BubbleUp and partner brands, leading marketing strategy, execution, and growth across multiple industries, including e-commerce, entertainment, health, and automotive.Key Responsibilities- Own full-stack marketing strategy: brand, paid media, CRM, content, and funnel optimization- Lead channel execution across paid search, paid social, email, SMS, SEO, influencer, and affiliateCollaborate with the leadership team on product development of marketing and AI-powered solutions, with a BI-driven lens to grow client revenue, social reach, and performance marketing results- Build and implement performance dashboards, KPIs, and marketing ops systems- Guide cross-functional alignment between product, sales, and marketing- Oversee creative and brand development for high-growth campaigns- Mentor internal teams and empower functional owners to execute independentlyHighlights & Impact- Drove an average 15x ROAS with profitable MER across top-tier clients in boating, kids events, automotive, and wellness industries- Standardized Shopify first-party data, tracking, and advanced analytics across brands to enable better audience targeting, segmentation, and performance optimization- Rebuilt email and SMS infrastructure across clients, improving deliverability, segmentation, and lifecycle performance- Launched loyalty programs and product discovery tools to improve LTV and CX- Standardized reporting, daily/weekly/monthly metrics, and clear accountability across all corporate clientele - Set financial and marketing KPIs tied to capital allocation and company goalsThese efforts support our core targets: 60% gross profit, expanded service lines per client, and EBITA growth through scalable, margin-focused execution. Every initiative is tied to clear accountability, capital efficiency, and driving sustainable, long-term value.
Education
Harvard Business School Executive Education
Succeeding as a Strategic CFO
Dartmouth College
Advanced Interdisciplinary Coursework, Human Centered Design and Behavioral Systems
2006 — 2007
Rice University
Invited Participant (Non Degree), Human Computer Interaction and Human Factors
2016 — 2017
Harvard Business School Executive Education
Advance Management Program
Youngstown State University
Bachelor of Applied Science - BAS, Web Communications (Digital Media and Internet Business)
Skills
- Multi-Channel Retail
- E-Commerce
- Social Media Marketing
- Competitive Analysis
- Web Design
- Account Management
- Management
- Product Development
- Lead Generation
- Marketing
- Crm
- Affiliate Marketing
- Google Adwords
- Html5
- User Experience Design
- Hospitality
- Advertising
- Web Development
- Sales
- Microsoft Excel
- Strategic Partnerships
- Customer Acquisition
- Javascript
- Digital Marketing
- Strategic Planning
- Ppc
- Integrated Marketing
- SEO
- Enterprise Software
- Web Analytics
- Legal Marketing
- Google Analytics
- Online Marketing
- Jquery
- Wordpress
- Online Advertising
- Affiliate Management
- Endeca Experience Manager
- Leadership
- Start-Ups
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