Brian Howe
Lead Product Designer, Sportsnet @Ml Arteka
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WORK HISTORY
Lead Product Designer, Sportsnet @Ml Arteka
Toronto, ON, CA
Sportsnet is Canada’s leading sports network. As Lead Product Designer, I drive all digital user experience design for the Sportsnet app, website, direct-to-consumer platforms, and live streaming interactions, pushing the envelope in problem-solving for the brand and its millions of users.Continuing as a high-level player-coach, I craft solutions and help manage the design team, bridging the gap between our product and engineering groups to empower efficient and impactful processes and results. I set the vision and strategy for our design systems, creating high-fidelity designs and working prototypes for Sportsnet\'s digital products.Sportsnet recently set a new record for the second most-watched NHL game ever in Canada during the Edmonton vs. Florida Game 7 Stanley Cup Final, entertaining millions of fans nationwide.MobileLIVE is a digital agency that serves many top brands and businesses across Canada. I work exclusively for Sportsnet through them.
EDUCATION
Niagara College
Ontario College Diploma, Creative Arts and Design
ABOUT BRIAN HOWE
What makes me different? I turn bold ideas into exceptional digital experiences that delight millions and drive product growth across web and mobile apps, with a proven track record at Business Insider, Sportsnet, and theScore to back it up. I thrive on pushing boundaries, solving complex problems, and inspiring teams to create products that make a difference. I bring deep expertise in creative direction and product strategy to craft consistently exceptional digital experiences. Colleagues often say my taste and sensibilities set me apart, and that I’m a lot of fun to work with. At, I own the user experience and design systems while leading the cross-platform digital product design strategy for millions of passionate sports fans, consistently driving record-breaking audience engagement, most recently for the 4 Nations Tournament and the 2025 Playoffs. Previously, at, I played a similarly pivotal role in transforming and elevating the brand’s business, design, team culture, user experience, and growing its audience to over 400M monthly visitors. & : Spearheaded Insider\'s rebrand and site redesign, earning the Best Overall Site Design in Digital Publishing award. & : Built design workshops, strengthened collaboration, and inspired teams to achieve shared goals- & : Enhanced UX through data-driven testing and iterative feedback: Redesigned a CMS for 700+ staff, boosting efficiency and productivity for the team and elevated story-telling capabilities for the writers: Rejuvenated our subscriber purchase flows, boosting usability, design, and increased subscriber conversions: Established a scalable design system to ensure visual and usability coherence across BI’s digital products: Digiday Best Overall Design (Business Insider), Best on Instagram (Insider), and a nomination for Best Publishing Site Design (Tech Insider): Redesigned the Sportsnet app, winning the Digi Award for Best Mobile Utility. Led theScore app redesign, featured in the Apple App Store Hall of Fame and Time Magazine’s Must-Have Apps. Design is my life, but I’m also passionate about music, concerts, fitness, cinema, video games, great food, learning from YouTube, and collecting movie and TV memorabilia.
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