Brian Holler

About Brian Holler

Along with our team, key partners, associated resources, and the combined ecosystem, I help cannabis businesses gain exposure, grow, and develop with Beard Bros. Pharms & Media and our clients by communicating effectively, building efficient, sustainable processes, and leading respectfully. I work to help to expand our overall brand and products.As CRO of Beard Bros Pharms, I assist the company in our ability to provide comprehensive media services (including our marketing/creative services, event series, retail media network, programmatic advertising opportunities, and our thought-provoking shows on the \"Beard Bros. Media Network\") as well as a full spectrum of expertise in cannabis cultivation, manufacturing, product development, operations, packaging, supply chain distribution, consulting, marketing, and media. Additionally, we have products currently available in three states and Canada and continue to seek expansion into more retailers and markets.Originally hailing from Florida and Pennsylvania and now conveniently headquartered in Los Angeles and Sacramento, Beard Bros Pharms is a multi-state cannabis brand (MSB), advocacy and consulting firm, and grassroots media magnate whose highly sought-after products and services, no-nonsense knowledge base, and hard-earned expertise are boosting bottom lines for their business partners worldwide.Our company leverages its deep legacy cannabis experience at the intersection of the ever-evolving legal and regulated cannabis landscape via our Co-Founders and real brothers, Bill and Jeff Levers, to help their partners navigate the nuances of both established and emerging cannabis markets.My core competencies include marketing strategy, business development, digital marketing, social networking, communications, and leadership. I have successfully built and developed teams that have scaled businesses and brands.I have also served as a fractional leader and a business advisor for several companies, using modern strategies that generate positive results and revenue. Outside of work, I enjoy relaxing, traveling, and pursuing my personal goals and passions. I am motivated by learning, building, and making a difference in the world.

Experience

1. Chief Revenue Officer

   Beard Bros Pharms

   Dec 2023 — Present · Los Angeles, CA, US

   As CRO of Beard Bros Pharms, I assist the company in our ability to deliver media services and expand and develop our product line as well as provide a full spectrum of expertise in cannabis cultivation, manufacturing, product development, operations, packaging, supply chain distribution, consulting, marketing, and media.Bill and Jeff of Beard Bros. Pharms have also earned a reputation as outspoken advocates of the cannabis plant, its many benefits, and the culture at its roots. With the launch of their culture-based website in 2018 at and the corresponding weekly newsletter \"The Friday Sesh,\" the Bros are known and revered for the authenticity that accompanies their reporting on original news content, upcoming cannabis-related events (including our own \"Friday Sesh Live\" series), brands to watch, and more.Allowing other businesses, brands, and farms to tap into that earned respect places Beard Bros. Pharms at the intersection where legacy meets legality by delivering the highest quality products to patients and consumers and sharing their real-world knowledge, insights, and experience to others through ongoing consultation and education.Beard Bros. Pharms continues to harvest success not only for themselves but for the brands and operators that see the mutual benefit that comes with keeping it real.

Education

• City University of Seattle

  Master in Teaching, Education

  2004 — 2005

• Bellingham High School

  HS Diploma, General

  1989 — 1993

• Pacific Lutheran University

  Bachelor's Degree, Communication/Media Studies

  1996 — 1998

• Boise State University

  Master of Arts, Communication

  1999 — 2001

Skills

• Leadership
• Marketing Communications
• Facebook
• Marketing
• Online Advertising
• Journalism
• Program Management
• Event Planning
• Branding & Identity
• Nonprofits
• Entrepreneurship
• People Skills
• Start-Ups
• Creative Direction
• Press Releases
• Digital Media
• Social Media Marketing
• Public Speaking
• Market Research
• Public Relations
• Editing
• Communications Strategy
• Media Relations
• Social Networking
• Brand Development
• Online Marketing
• Negotiation
• Sales
• SEO
• Training
• Social Media
• Business Development
• Digital Marketing
• Blogging
• Lead Generation
• Coaching
• Advertising
• Strategic Communications
• Social Media Strategist
• Management