Brian Hetherington
Sales Enablement and Channel Marketing | B2B and B2C Product Demand Through Marketing, Sales Teams, Customers and Partners
- Role
- Sales Enablement and Channel Marketing Manager at Huber Engineered Woods
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Brian Hetherington
Marketing Manager with a demonstrated history of marketing success. Strong B2B and B2C background skilled in Product Marketing, Sales Enablement, Customer Marketing, Channel Marketing, Sponsorship Activation, Strategy.
Experience
Sales Enablement and Channel Marketing Manager
Mar 2023 — Present
Lead cross-functional sales enablement, creative, events, channel marketing, and CRM team supporting national sales force and partners- Own sales enablement and conversion programs across rebates, sampling, trials, and merchandising, delivering consistent new customer growth and brand loyalty- Built and executed omnichannel co-marketing programs with channel partners, retailers, builders, and to drive demand and adoption- Execute a nationwide field marketing mobile tour, and retail activations to increase visibility, training, and sales conversion.
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