Brian H.
Lead Marketing Manager at Optimal
- Role
- Lead Marketing Manager at Optimal
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Brian H.
I am a marketing professional with a record of success in driving creative development, directing large-scale licensing relationships and developing strategic partnerships with digital media, journalists, and artists. I have extensive experience with email marketing and outreach strategy. My background in the music, education, and technology industries has allowed me to approach my work with a creative but also practical, data-driven mindset. I enjoy collaborating with teams and learning from my colleagues.
Experience
Lead Marketing Manager
Jun 2022 — Present · Kirkland, WA, US
Coordinate marketing campaigns and outreach strategies for company\'s three main products: OnlineU, SwitchUp, and GradReports.• Analyze key email metrics and A/B tests to optimize campaigns and determine future tactics.• Build relationships and connections with national media outlets for coverage of Optimal\'s rankings, student resources, and thought leadership content.• Manage team of outreach specialists while directly reporting to CEO.
Education
Kenyon College
B.A. Drama
2005 — 2009
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