Brian Henderson
Category Strategy & Insights Leader l AI Fluent l People-Centric Team Builder Driving Data-Driven Growth in Retail l CPG l Food & Bev
- Role
- Director - Category Insights at The Coca-Cola Company
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Brian Henderson
25 years of retail, CPG, and F&B experience with innovative thought leadership & an established track record of success with Merchandising / Buying, Online / Digital Category, & National Account Management for and with Fortune 100 Multi-Unit Large and Small Format Retailers with over collective US and International locations & emerging e-commerce / digital interface platforms in Consumer Product Goods (CPG) and Food & Beverage (F&B) industries in Grocery, Dollar, & Hardware/Home Improvement channels.Strengths & Expertise Include:AI For Business:(Open AI GPT/Microsoft CoPilot Tool Suites), Data Science, Visual BI & AnalyticsMerchandise / Category Management: Merchandising Strategy, Product Assortment & Line Design, Category Management: Top Brand Development & Management, P&L Management, Buying, Program & Cost Negotiation, Forecast & Inventory Management, Pricing / Margin / Markdown Strategy, Cross-Functional Team / Matrix Organization Leadership, Strategy / Data Science / Reporting (IRI/Circana, Nielsen, SPS, PDI/Skupos, 1010 Data, Microstrategy DART, PowerBI & Tableau - inc Dax & Python / R /SQL)E-Commerce Management: Online Category Merchandising & Management, Product Expansion & Extended Omni-Channel Line Design, Search & Taxonomy Product Data Infrastructure, SEO & Content Optimization, Consumer Analytics & Data Analysis, Increased Conversion Rate, Solution Development, Project & Process Management, Product Ownership, Acquisition IntegrationSales / Marketing Management: National Account Sales / Retail Account Management, Relationship Management, Product & Program Development, New Business Development, Marketing Strategy, Brand Management, Visual Merchandising & Planogramming, JDA Efficient Item Assorting & Clustering, Promotion Planning & Execution
Experience
Director - Category Insights
Apr 2023 — Present
Convenience Retail, Digital, & Emerging / Customer Facing / Total Beverage Portfolio
Education
Gardner-Webb University
Master of Business Administration (MBA), MIS Emphasis
2010 — 2012
Western Kentucky University
Bachelor of Science (BS), Business Marketing
1996 — 1999
Skills
- Retail Buying
- Assortment
- Cross-Functional Team Leadership
- Marketing Strategy
- Data Analysis
- Multi-Channel Retail
- Negotiation
- Jda
- Competitive Analysis
- Sales Operations
- Store Operations
- P&L
- Retail Sales
- Shrinkage
- Online Merchandising
- Cpfr
- Pricing
- Key Account Management
- Visual Merchandising
- Big Box
- Vendor Management
- Management of Direct Reports
- E-Commerce
- Multi-Channel Analytics
- Purchasing
- Retail Category Management
- Associate Development
- Loss Prevention
- Merchandise Planning
- New Store Development
- Merchandising
- Retail
- Account Management
- Store Management
- New Store Openings
- Inventory Control
- National Accounts
- Business Relationship Management
- Multi-Channel Commerce
- Management
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