Brian Gurfein
Marketing Analytics & Consumer Insights at NBCUniversal
- Role
- Director, Insights & Analtics at NBCUniversal
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Director, Insights & Analtics
Sep 2025 — Present · Universal City, CA, US
Supercharged insights and analytics through designing data sets, new dashboards, and new reportsProvided end-to-end analytics for ~20 titles annually, covering demographics and intent trends leading up to theatrical release; geo-targeted opportunities based on opening weekend box office, premium release exit poll analysis and comparison of premium release audience profile versus intent.Designed dashboards in Looker Studio to (1) visualize awareness and intent by week and intent share by demographic segments and made it available as a self-service tracking tool for brand and digital marketing teams;(2) identify calendar weeks with lower anticipated competitive home entertainment revenue based on revenue forecasting model to give Universal titles best chance to excel in less crowded release weeks; and (3) quickly and easily identify comps for upcoming releases based on genre, box office, and studio.Identified blind spot in data and reporting and led initiative with survey data provider to create new data feed capturing overlap of home entertainment intent across multiple titles allowing Universal to recognize our biggest competitive threats and plan release timing to minimize competition.
Education
USC Marshall School of Business
Master of Business Administration (M.B.A.)
2014 — 2016
The George Washington University
Bachelor of Arts (B.A.), Liberal Arts and Sciences/Liberal Studies
2004 — 2008
Horace Greeley High School
High School
2000 — 2004
Skills
- Marketing
- Analysis
- Visas
- H-1b
- Microsoft Office
- Immigration Law
- Leadership
- Microsoft Excel
- I-9 Compliance
- Employment-Based Immigration
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