Brian Granley

About Brian Granley

Phone: 91••••••35E-Mail: b•••••••@hotmail.comResults oriented Sales Leader with over 29 years of success building and mentoring sales organizations in the Coffee Industry. Successful at building, combining, and implementing long term strategies which ensure ongoing sustainable growth, while ensuring the execution and achievement of short-term strategies to deliver immediate results. Lead by example management style with a reputation for building and retaining winning sales teams. Ability to identify the daily goals and activities that will result in the long-term success of performance to plan and the overall achievement of objectives.* Plan Achievement-#1 Performing Region for performance against plan for Farmer Brothers in 2018.* P&L Management – Only Region to have all branches operating profitably.* Re-Organization: Managed the region through strategic re-organization while achieving 100% of Plan and leading the company with total NSV performance as well as Coffee lb. performance vs. plan.* Integration: Lead the Northwest integration of over accounts, 600 of annual business and eight routes through twelve branches with the Boyd Coffee Company purchase.* Business Building: Consistently ranked #1 or #2 in all company sales initiatives: Coffee upgrades, Incremental sales, Iced Tea new customers, New Spice customers & highest % of base penetration, Distressed Inventory-sell through, Highest percentage of profitable accounts for a RegionSpecialties: Leadership-building and leading winning sales teams. Analytical Skills-Building profitable sales, P&L management, profitable program development.Strategic Management & Key Performance Management-Building strategic operations structures with specific key result area and reporting responsibilities. Strategic business skills to translate business objectives into effective selling and account management programs.Communication Skills, Brand Management, Planning, and Customer Development

Experience

1. Director, Business Development

   Farmer Brothers

   Jun 2022 — Present · Seattle, WA, US

Education

• Washington State University - College of Business and Economics

  Bachelor of Science (BS), Business, Management, Marketing, and Related Support Services

  1986 — 1990

• Washington State University

  Bachelor of Arts, Business/Marketing

  1986 — 1990

• Washington State University

  Bachelor's degree, Business, Management, Marketing, and Related Support Services

  1986 — 1990

Skills

• Key Account Management
• Leadership Development
• Sales
• Wholesale
• Direct Store Delivery
• Crm
• Marketing Management
• Market Analysis
• P&L Management
• Iri
• Fmcg
• Competitive Analysis
• Selling
• Demand Forecasting
• National Accounts
• Food
• Key Account Development
• Account Management
• Grocery
• Retail
• Food & Beverage
• Sales Operations
• Training
• New Business Development
• Sales Presentations
• Merchandising
• Food Service
• Strategic Thinking
• Product Development
• Multi Tasking
• Needs Analysis
• Sales Management
• Program Development
• Team Building
• Management
• Consumer Products
• Distributors
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy