Brian Goldberg

About Brian Goldberg

When a brand needs to break through — whether it\'s winning a cultural moment, managing a crisis, or figuring out what Gen AI actually means for its communications — I\'m the person they call. I\'m a marketing communications executive with 17 years of experience at some of the world\'s top PR agencies, currently serving as EVP on Golin\'s Consumer team. My work centers on PepsiCo\'s beverage portfolio — Mountain Dew, Rockstar Energy, and STARRY — but my expertise spans far beyond any single brand. Here\'s what I bring to the table: Integrated strategy at scale — I\'ve led campaigns that span traditional PR, marketing, digital, social, influencer, and measurement, making sure every element of a program works together rather than in siloes. Gen AI in practice — I currently lead Gen AI education, strategy, and implementation across PepsiCo\'s brand portfolio. I\'m not just talking about AI — I\'m building it into real workflows right now. Global measurement & insights — I oversee communications measurement and reporting for every PepsiCo proactive and reactive announcement globally. I know how to connect PR activity to business outcomes. Influencer vetting at enterprise scale — I lead influencer vetting across PepsiCo\'s entire beverage portfolio. In today\'s environment, protecting brand safety is as important as driving reach. My background spans consumer, corporate, crisis, automotive, food & beverage, sports, and technology — with previous roles at Weber Shandwick, Ketchum, and APCO Worldwide. I\'ve worked on ExxonMobil, Gillette, Avocados From Mexico, Dunkin\', HPE, American Express, and Michelin, among others. If you\'re looking to talk PR strategy, Gen AI in communications, or how to build a measurement program that actually matters — let\'s connect.

Experience

1. Executive Vice President

   Golin

   Jul 2025 — Present

   Serving on Golin\'s Consumer team as EVP with full strategic and operational ownership of PepsiCo\'s beverage communications portfolio — including Mountain Dew, Rockstar Energy, and STARRY.• Brand Communications: Develop and execute integrated PR strategies for three of PepsiCo\'s top beverage brands, spanning earned media, social, influencer, and experiential.• Gen AI Integration: Leading Gen AI education, strategy, and implementation across PepsiCo\'s brand communications — building practical AI workflows into day-to-day campaign execution.• Global Measurement & Insights: Oversee communications measurement and reporting for every PepsiCo proactive and reactive announcement, program, campaign, and crisis globally — translating PR activity into business-relevant insights.• Influencer Vetting: Manage enterprise-scale influencer vetting across PepsiCo\'s full beverage portfolio, ensuring brand safety and strategic alignment at every touchpoint.

Education

• Muhlenberg College

  B.A., Political Science

  2004 — 2008