Brian Cooley
Chief Business Officer – PlayVS
- Role
- Chief Business Officer at Playvs
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Brian Cooley
As the Chief Business Officer of PlayVS, I help lead the largest amateur gaming and esports organization in the United States and Canada. Our mission is to create transformative growth opportunities and skills development for students through gaming. Together with our school and private-sector partners, we are building an inclusive global gaming ecosystem that enriches lives and unlocks boundless opportunities for all.With 20+ years of experience in global technology marketing and sales, I have a proven track record of building powerful brands, leading highly successful teams, and attaining aggressive growth goals. I have extensive experience in partnering with Fortune 500 companies, global brands, and SMB sector organizations and delivering value through customer relationship management, online marketing, and B2B marketing. I am passionate about team building, operational excellence, analytical acumen, and global business perspective. I am also an Entrepreneur in Residence at Georgetown University, where I mentor aspiring and seasoned entrepreneurs on marketing and sales strategy and execution.
Experience
Chief Business Officer
Dec 2025 — Present
Brian joined PlayVS in 2023 as the organization’s first Chief Marketing Officer and currently serves as Chief Business Officer, overseeing marketing, customer success, publisher relationships, and college and partner sales. In this role, he leads revenue growth, strategic partnerships, and go-to-market execution across North America’s leading scholastic and collegiate gaming and esports platform. PlayVS engages Gen Z and Gen Alpha through competitive gaming experiences that help students build life and career skills, offering the most comprehensive pathway from middle school through college while bringing together players, coaches, educators, and parents across a nationwide network. The company also serves as the official esports partner to leading state, regional, and national organizations across the U.S. and Canada.
Education
Georgetown University McDonough School of Business
MBA, Marketing & Strategy
Georgetown University
BA, History (American & African)
Skills
- Product Marketing
- Marketing Operations
- Collateral
- Social Media
- Public Relations
- Brand Architecture
- Creative Services
- Demand Generation
- Strategic Partnerships
- Lead Generation
- Salesforce.com
- Go-to-Market Strategy
- Sales Enablement
- Saas
- Multi-Channel Marketing
- Product Management
- Marketing Strategy
- Marketing Automation
- Competitive Analysis
- Management
- Sales Management
- Program Management
- Marketing
- Leadership
- Strategy
- Brand Management
- Segmentation
- Strategic Planning
- Sales
- Selling
- B2b
- Marketing Management
- Crm
- B2b Marketing
- Market Analysis
- Start-Ups
- Enterprise Software
- Online Marketing
- Analytics
- Email Marketing
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