Brian Eckert

About Brian Eckert

Strategic and resourceful MBA marketer with strong experience managing emerging brands within the Consumer Packaged Goods, Beverage Alcohol (Spirits, Wine, Beer) and Foodservice categories.Specialties: Brand Building, Strategy development and execution, project management, creative development - print and digital, website development, digital strategy, Craft brand development, event managment and execution, client service, cross-functional collaboration, team development, Luxury Brand, P&L management, integrated consumer campaigns, distributor relations, measure ROI, measure brand health, agency management, promotion development, analytical skills

Experience

1. Sales Communication & Commercial Planning

   Primo Brands

   Nov 2022 — Present · Stamford, CT, US

Education

• Hobart and William Smith Colleges

  BA, Economics

  1992 — 1996

• Sacred Heart University

  MBA, Marketing

  2002 — 2007

• Fairfield Prep

  HS, All

  1988 — 1992

Skills

• Product Marketing
• Social Networking
• Social Media Marketing
• Integrated Marketing
• Annual Planning
• Financial Services
• Crm
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Innovation Development
• Strategy
• Creative Direction
• Social Media
• Craft Beer
• Management
• Beer
• Digital Marketing
• Relationship Marketing
• Marketing
• Event Management
• Digital Strategy
• P&L Management
• Alcoholic Beverages
• Analytical Skills
• Trade Marketing
• Brand Architecture
• Strategic Planning
• Consumer Products
• Distributors
• Marketing Communications
• Luxury Goods
• Project Management
• Shopper Marketing
• Public Relations
• Market Planning
• Business Strategy
• Online Advertising
• Budgets
• Product Launch