Brian Dews

About Brian Dews

Product marketing leader with 20+ years of experience building brands, launching products, and driving growth across CPG, retail, grocery, tech, and energy. Known for translating complex ideas, whether a new technology, a brand relaunch, or a data-driven insight, into clear, compelling narratives that move customers and influence business strategy. Proven track record leading cross-functional teams through global launches, category expansions, and high-velocity experimentation, with a consistent ability to deliver measurable results at scale: from Super Bowl campaigns to AI-powered CRM programs generating hundreds of millions in recurring revenue.

Experience

1. Sr Product Marketing Manager, Outbound Marketing

   Amazon

   May 2025 — Present · Seattle, WA, US

   Leading global outbound marketing strategy for Amazon’s discovery programs across email and push notifications. Own editorial planning, lifecycle communications, and personalization strategies, with a focus on New-to-Amazon customers. Drive high-value campaigns (e.g, Prime Day), experimentation, and automated recommendations to optimize customer engagement across Amazon’s diverse verticals.

Education

• Franklin University

  B.S., Marketing

  2000 — 2004

Skills

• Brand Development
• Media Planning
• Digital Strategy
• Account Management
• Advertising
• Management
• Email Marketing
• Crm
• Strategy
• Social Media Marketing
• Marketing
• Sales
• Online Advertising
• Digital Marketing
• Social Media
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Marketing Communications