Brian Baker
Senior Vice President - Board Games, Play-Doh, and Nerf at Hasbro | Driving Innovation and Growth Across Iconic Global Brands
- Role
- Senior Vice President - Board Games, Play-doh, and Nerf at Hasbro
- Location
- Barrington, RI, US
- LinkedIn followers
- 500 followers
About Brian Baker
I’m a senior executive with almost 30 years of experience leading product innovation, design strategy, and business growth across iconic global brands. As Senior Vice President of Board Games at Hasbro, I oversee the vision, development, and performance of a diverse portfolio, including classics like Monopoly, Clue, and Jenga, as well as entirely new gameplay experiences.I lead a talented global team across product management, design, engineering, and marketing—focusing on delivering meaningful, lasting play powered by consumer insight and creative excellence. Prior to Hasbro, I spent nearly two decades at Nike, where I held multiple leadership roles driving innovation and category growth in performance footwear.I thrive at the intersection of insight, storytelling, and innovation—and I’m passionate about building products and teams that connect deeply with consumers and stand the test of time.
Experience
Senior Vice President - Board Games, Play-doh, and Nerf
Sep 2025 — Present · Pawtucket, RI, US
I lead the Games, Nerf, and Play-Doh businesses, a portfolio generating over $1 billion in annual revenue. I drive global strategy across marketing, product management, and product development, balancing P&L discipline with innovation to fuel sustainable growth. My focus is building high-performing teams, expanding market share, and ensuring these iconic brands deliver strong financial performance while remaining culturally relevant.
Education
Portland State University - School of Business
MBA, Management of Innovation and Technology
2000 — 2002
Northwestern University
Bachelor of Science, Mechanical Engineering; Product Development
1993 — 1998
Skills
- Product Innovation
- Innovation Strategy
- Innovation Management
- Product Development
- Product Marketing
- Consumer Insights
- General Management
- Footwear
- Product Design
- Sporting Goods
- Concept Development
- Market Research
- Customer Insight
- Sports
- Merchandising
- Football
- Soccer
- Athletic Training
- Target Costing
- Athletics
- Product Management
- Baseball
- Lacrosse
- Product Creation
- Group Presentations
- Athletes
- Commercialization
- Product Flow
- Costing
- Product Direction
- Innovation Consulting
- Open Innovation
- Design Strategy
- Strategic Planning
- Product Launch
- Management
- Strategy
- Leadership
- Cross-Functional Team Leadership
- Marketing
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