Brianda Quiñones

About Brianda Quiñones

I design social media strategies that make people feel something and deliver measurable…

Experience

1. Social Media Specialist

   Spectrum Retirement Communities, LLC.

   Dec 2021 — Present

   Create and execute social media strategies aimed at elevating brand awareness, engagement, and conversions for all 40 Spectrum Retirement Communities. Developed and implemented a comprehensive content calendar that facilitated consistent content creation and submissions for communities, resulting in increased participation and follower growth. Trained over 60 community staff members on best social media practices, content strategy, and content creation. Successfully executed an Instagram growth strategy that resulted in a remarkable 16,030% increase in our follower count within just 18 months, growing our Instagram following from 230 to engaged and active followers. Collaborated closely with the creative team to conceptualize and implement engaging social media campaigns. Conducted market research to identify target audiences and develop tailored social media strategies for Spectrum Retirement Communities. Monitored social media trends and industry best practices to keep the company at the forefront of social media marketing in the retirement communities market.