Brian Urquhart

About Brian Urquhart

Our mission is to lead television into the future and build omni-ecosystem experiences.We\'ll bring measurement, analytics, and efficiencies to the forefront of big-screen advertising. And, bridge the gap between television and digital as the intersection between these worlds collides through multi-screen usage and growth.For advertisers, the increasing demand from consumers for more interactive engagement across devices has enabled identity-based targeting at a household level. We\'ll use these advanced capabilities to reduce wasted impressions, increase campaign performance, and hold partners accountable for their media investments.Currently, consumers are shifting the way they view content which also allows new ways to approach audience-based decisions and create a precise path to conversion insights. More importantly, these innovations and our guidance will provide transparency in this complex digital ecosystem.By navigating the mass reach and scale of TV, and adding the data-driven intelligence that online connectivity provides, we\'ll integrate these crossing worlds in a strategic platform that brings advertisers automated methods for optimizing audience reach and delivering outcomes for all types of businesses along each touchpoint of the customer journey.

Experience

1. Advisory Council

   Harvard Business Review

   Aug 2024 — Present

   Analytic Services

Education

• University of California, Riverside

  Bachelor of Science - BS, Business Administration and Management, General

Skills

• Sales Management
• Advertising
• Sales
• Leadership
• Social Media Marketing
• Digital Media
• Media Planning
• Lead Generation
• Integrated Marketing
• Management
• Strategy
• Marketing
• Business Development
• Digital Marketing
• Marketing Strategy
• Customer Relationship Management (Crm)
• Event Management
• Digital Strategy
• Email Marketing
• Online Marketing
• Social Media
• Strategic Partnerships
• Online Advertising
• Mobile Marketing