Brian Smith
Brand, Marketing and Innovation Leader
- Role
- Brand & Marketing Leader at Starbucks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Brian Smith
GLOBAL BRAND BUILDER + INNOVATOR + CONSUMER-CENTRIC MARKETERMy academic story is one of purposeful contradiction and curiosity. I have studied corporate finance, business economics, brand management, new ventures and fine arts at the University of Notre Dame, Kelley School of Business and Wharton Executive Education program. My career journey has not been conventional nor linear. And that is with purpose. It has been one defined by passion, curiosity and risk taking. It has crossed borders, disciplines, categories and business life stages. The through-line of that journey is a love of starting with humans - their needs, realities and pain points. And from there creating solutions - be it new brands, products, experiences or integrated campaigns - built from a place of empathy and understanding.Today, I am delighted to be working with passion at a company fueled by passion, Starbucks.
Experience
Brand & Marketing Leader
Dec 2022 — Present
Education
The Wharton School
Executive Eduction Program - Continuing Education
Indiana University - Kelley School of Business
Master of Business Administration (M.B.A.)
University of Notre Dame
Bachelor’s Degree
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