Brian Critchfield

About Brian Critchfield

Besides his reputation as a connoisseur of brainless comedies and Huey Lewis music, Brian Critchfield is a global speaker, author, professor, and consultant on the topics of word of mouth marketing, marketing strategy, and digital marketing. He launched the first social media agency in the Northwest and was one of the early contributors to this new discipline. Over the last 25 years, Brian has launched well over 100 products and developed go-to-market strategies for companies ranging from start-ups to Fortune 500 firms. His clients include such household names as Toyota, HP, Weyerhaeuser, Pfizer, and Microsoft. He is also a serial entrepreneur and has launched 9 of his own successful companies. Brian has delivered seminars from Johannesburg, South Africa to Kuala Lumpur, Malaysia and his articles have appeared in publications as far reaching as Forbes India. He is also currently writing a book detailing his formula called “Marketing From the Navel: Word of Mouth From the Inside Out.” Brian is currently a faculty member at several local universities where he teaches graduate marketing and strategy. He also develops marketing curriculum, including the Digital Marketing certificate for University of Phoenix and custom textbook chapters for Grand Canyon University. Brian is also a certified facilitator for FranklinCovey where he teaches courses on leadership and effectiveness. Brian holds a BBA degree in Marketing from Boise State University and a Global MBA through the prestigious Thunderbird School of Global Management. Brian is married with 5 children, who may one day drive him to drink.

Experience

1. CEO, Chief Market Mapper

   Cartography Digital

   Feb 2015 — Present · Chandler, AZ, US

   Cartography Digital is a market entry firm that helps companies successfully launch new products, enter new markets, expand into new channels, and grow into new geographies. We specialize in turning uncertainty into clarity and momentum by building repeatable, scalable pathways to new customers.Our work is grounded in our proven SAO process:• Strategy – We map the pathway to new customers by defining target segments, value propositions, positioning, and go-to-market plans that reduce risk and accelerate adoption.• Assets – We design and build the assets your team needs to reach and convert those customers, including websites, landing pages, applications, content, campaigns, and marketing technology platforms.• Outsourcing – We operate as your outsourced marketing team, executing end-to-end to establish a beachhead market, generate traction, and build momentum. We then transition ownership to your internal team once scale is achieved.By combining strategy, execution, and operational ownership, Cartography Digital helps organizations move faster, enter markets with confidence, and create durable growth engines that last beyond the initial launch.I founded the agency and lead its strategy and business development efforts. Our clients have included Discount Tire, Aqua-Tots, Fiesta Bowl, Marsh McLennan, Yokowo, HP, onsemi, YMCA of the USA, Phoenix Children\'s Hospital, RTA Fleet Software, Shasta Pools, Elio Motors, Citcon, and more. Let\'s talk about how we can help you enter new markets and acquire new customers.

Education

• Brigham Young University

  Business

  1992 — 1996

• Boise State University

  Bachelors of Business Administration, Marketing

  1999 — 2003

• Thunderbird School of Global Management

  Masters of Business Administration, Global Management

  2008 — 2009

Skills

• Mobile Marketing
• Marketing Communications
• Contextual Advertising
• Digital Marketing
• Digital Strategy
• Small Business
• Interactive Marketing
• Change Management
• Newspaper
• Rich Media Banners
• Marketing Strategy
• Sem
• Retail Marketing
• Sales Management
• Social Media
• Online Marketing
• Social Marketing
• Writing
• Digital
• Channel Marketing
• Blogging
• Lead Generation
• Search Advertising
• SEO
• Saas
• Online Advertising
• Ppc
• Global Marketing
• Behavioral Targeting
• People Management
• Broadcast Television
• Public Speaking
• Digital Media
• Content Marketing
• Real Estate Marketing
• Social Networking
• Email Marketing
• Campaign Development
• Solution Selling
• Copywriting