Brian Jacob
Senior Brand Strategist at LEARFIELD | Sports Marketing
- Role
- Senior Brand Strategist at LEARFIELD
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Brian Jacob
For the past 11 years I\'ve built brand strategy, brand partnerships, and experiential…
Experience
Senior Brand Strategist
Mar 2025 — Present · Dallas-Fort Worth, TX, US
Directly reported to the Senior Director of Brand Strategy and Creative Services. Led strategic branding efforts for top collegiate athletic conferences and programs across the Learfield portfolio.• Developed and executed compelling, insight-driven brand strategies for major NCAA conferences including the Big-12 and Pac-12, while also contributing to high-profile SEC partnerships such as Alabama, Florida, Mississippi State, Oklahoma, and Texas.• Conceptualized and delivered a fully integrated brand plan for the Red River Rivalry, elevating one of college football’s most iconic matchups through a cohesive narrative, brand identity, and sponsorship platform.• Collaborated closely with sales, creative, digital, and research teams to deliver client-first sponsorship strategies that integrated Learfield’s wide range of digital, traditional, and data-driven assets.• Created customized, visually impactful sales presentations and 101 decks that reflected each client’s voice and brand positioning, contributing to successful pitch outcomes and long-term sponsorship growth.• Synthesized brand insights, objectives, and tone into cohesive activation platforms, crafting storytelling frameworks that aligned sponsor goals with collegiate fan engagement strategies.• Led ideation and development of innovative taglines, campaign themes, and property-level narratives that resonated with audiences and supported broader marketing goals.• Ensured alignment with brand standards, client guidelines, and industry best practices across all materials, reinforcing brand integrity and presentation effectiveness.• Stayed ahead of industry trends, consumer behavior shifts, and sports marketing innovations to enhance go-to-market strategies and creative thinking within brand strategy.• Built trusted relationships with internal teams and external stakeholders, providing strategic brand counsel and ensuring marketing activations delivered tangible results.
Education
Midwestern State University
Bachelor’s Degree, Psychology
2008 — 2011
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