Brian Chesnick
- Role
- Sr Director, Marketing at HelloFresh
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Sr Director, Marketing
Dec 2021 — Present · New York, NY, US
Grew year-over-year profit 30% through initiatives to reactivate former customers. Overee all customer win-back efforts across CRM, media, and on-site. Grew email performance by 58% year-over-year. • Delivered new customer segmentation model and discounting program that contributed $32M in profit (annualized) via price testing and creative optimization. • Oversee strategy and execution of 8-figure media budget. Grew new paid channels from 10% to 20% share year-over-year. Increased direct mail revenue by 52% and SEM revenue by 145% through improved targeting and other optimizations.
Education
Binghamton University
Bachelor of Science (B.S.), Finance, Marketing
Duke University - The Fuqua School of Business
MBA, Strategy
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