Brian Cash
Vice President, Research Services at Ironwood Insights Group, LLC
- Role
- Vice President, Research Services at Ironwood Insights Group, Llc
- Location
- Park Ridge, IL, US
- LinkedIn followers
- 500 followers
About Brian Cash
Strategic, innovative leader with a unique blend of market research expertise, business consultation skills and general management experience. Deep experience in qualitative and quantitative research, secondary research, competitive intelligence and social media that I draw upon to design creative solutions that provide actionable business outcomes for clients.Specialties:Developing New Solution Platforms / Developing Management Processes / Strategic Market Analysis / Ad & Brand Research / Customer Experience / Product Development Research. You can contact me by phone at 84••••••81, or by email at: b••••••••@ironwoodinsights.com / b••••••••@comcast.net.
Experience
Vice President, Research Services
Sep 2021 — Present · Chicago, IL, US
As Vice President, Research Services at IIG, I\'m focused on solving client business issues through creative, pragmatic research design, execution and analysis. IIG leverages industry-leading, in-house data collection, data analysis and reporting tools to provide innovative, integrated qual & quant solutions in- Brand health - Brand & positioning development - Product development & positioning - Customer & employee experience - Advertising & promotions development / evaluation
Education
Indiana University - Kelley School of Business
BS, Marketing/Advertising
DePaul Driehaus College of Business
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
1988 — 1991
Skills
- Advertising Research
- Brand Development
- Brand Equity
- Competitive Analysis
- Competitive Intelligence
- Consumer Insight
- Customer Satisfaction
- Key Account Management
- Market Analysis
- Market Assessments
- Marketing Strategy
- Product Development
- Qualitative Research
- Quantitative Research
- Sales
- Sales Management
- Segmentation
- Marketing Research
- Customer Insight
- Market Research
- Market Intelligence
- Primary Research
- Analytics
- Survey Design
- Consumer Behaviour
- Focus Groups
- Questionnaire Design
- Strategy
- Online Research
- Business Development
- Ethnography
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