Brian Campagne

About Brian Campagne

I’m a Senior Analyst at IPG Mediabrands, working for the Maserati North America brand. In this role, I report out on Adobe Analytics for Maserati’s website properties. Our most rewarding work has been a competitive analysis of our brand’s website compared to other luxury brands to identify the sites strengths and weaknesses. We were able to leverage our website data to gain a greater understanding on what works for the site and what needs to be improved. Before joining IPG, I had the pleasure of working for GTB as a metrics implementation analyst. In this role, I create metrics tagging plans for Ford and Lincoln’s digital properties which our Site Analysts report on. Our most rewarding work to date was the brand site redesign for the Ford website. This new design was also incorporated with migrating our analytics to different reporting platforms DTM and Adobe Analytics. We enjoyed creating the tagging plan, but also found it rewarding to see the results of such a large project. I’m truly passionate about my work and always eager to connect with other professionals in the marketing industry. While I enjoy all aspects of my job, I think my favorite stage of a project is being able to work closely with Reporting Analysts and accruing better understanding of user experience on mobile websites compared to traditional desktop experiences. I have a Marketing Degree from Western Michigan University with specializations in Internet and Sports Marketing. I’m always interested in hearing from former colleagues, classmates, or interesting creative professionals, so feel free to contact me if you’d like to connect.

Experience

1. Director, Global Reporting

   KINESSO

   Oct 2022 — Present · Detroit, MI, US

Education

• Western Michigan University

  Bachelor's Degree, Marketing

  2010 — 2015

• Western Michigan University - Haworth College of Business

  Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services

  2010 — 2015