Brian Caiazza

About Brian Caiazza

I design experiences that move people. Visually, sonically, emotionally. With 20+ years at the intersection of motion, sound, light, and space, I’ve built a career connecting creativity with systems-thinking. From New York’s broadcast and film world to UX and multisensory innovation at Ford Motor Company, my work has always centered on crafting experiences that feel as good as they function. At Ford, I played a key role in shaping multisensory design across the vehicle experience. Defining motion systems, lighting architecture, and sonic branding. But more than that, I became a bridge between hardware and storytelling, between engineering and creative. I learned the platforms, the architecture, the constraints. Then use them to elevate the work, not limit it. I\'m a builder and a translator. A collaborator who can move between disciplines, connect people, and deliver creative that lands with both intention and impact. This isn’t just valuable in automotive. It’s essential in digital product, experiential tech, spatial design, anywhere cohesion is required across vision, behavior, and system. My mantra, “Pixel, Light & Sound” is more than philosophy. It’s the framework. Let’s build something that moves.

Experience

1. Lead Designer

   Ford Motor Company

   Apr 2019 — Present · Dearborn, MI, US

   Managing a team of multi-functional creatives• Hands-on in creative process, marketing, graphic design, video production, & brand development• Own agency relationships and create effective work models leveraging in-house & external approaches• Collaborate with cross-functional leaders across engineering, marketing,brand, & business• Sound strategy direction. Sonic brand development• Multisensorial design & choreography• Advanced UX research, innovation, product/feature development

Education

• Parsons School of Design - The New School

  Bachelor's degree