Brian Buckle

About Brian Buckle

As the Marketing Director at Intertek, one of the world’s leading providers of Assurance, Testing, Inspection, and Certification services, I lead B2B marketing strategy across North America. My focus is on advancing digital transformation, strengthening brand visibility, and driving measurable growth in technical and highly regulated industries.Before joining Intertek, I managed marketing for Trek Bicycle in the UK and later across Europe. That experience taught me how to align brand strategy, product launches, and regional campaigns with business priorities in fast-moving, competitive markets.At Intertek, I lead initiatives that connect marketing performance with business results. This includes advancing AI and Zero-Click Search strategies to expand online reach, developing integrated digital campaigns, and creating data-driven programs that help our commercial teams communicate Intertek’s expertise and customer value.I also guide the creation of white papers, technical articles, and case studies that showcase our leadership in quality, safety, and sustainability. Our global event strategy focuses on turning each opportunity, whether a trade show, conference, or keynote, into a platform that supports commercial goals, builds relationships, and strengthens Intertek’s technical credibility.I believe effective marketing teams are built on clarity, collaboration, and shared purpose. I work closely with my team to help them grow their skills, think strategically, and deliver measurable results.I’m passionate about connecting technical excellence with market insight to tell stories that build trust, strengthen reputation, and drive business growth.

Experience

1. Marketing Director

   Intertek Building & Construction

   Sep 2024 — Present · Middleton, WI, US

Skills

• Marketing
• Sponsorship
• Online Advertising
• Account Management
• Sports Management
• Retail Sales
• Creative Direction
• Footwear
• Marketing Communications
• Retail
• B2b
• Trade Shows
• Product Development
• Sports
• Advertising
• Integrated Marketing
• Market Research
• International Marketing
• Email Marketing
• Action Sports
• Apparel
• Event Management
• Retail Design
• Product Marketing
• Merchandising
• Brand Awareness
• Online Marketing
• Mountain Biking
• Sponsorship Activation
• Brand Management
• Sportswear
• Marketing Strategy
• Sporting Goods
• Market Planning
• Bicycle
• Budgets
• Events
• Project Management
• Digital Marketing
• Cycling